Param Shobhit
Team Leader – Web Content
Did you know about blogs some years ago? The answer is but obviously, “No”!
Will I be writing blogs, some years down the line? In the currently prevailing format, very unlikely!
What used to be just a one way flow of information between humans and machines (read computers) during the initial years of Internet or of Web 1.0, became an interactive medium for exchange of information between humans and machines with Web 2.0.
Param Shobhit
Team Leader – Web Content
All over the world thousands of business presentations are being given every minute of the day.
In offices, conference rooms, hotels, campuses, business meets, trade fairs, seminars…wherever a company needs to project itself or its products or services, it has to spend vast sums of money hiring rooms, hiring projection equipment and deploying staff all in a bid to woo clients/customers/manpower, as the need may be.
But how many of these presentations are truly effective? How many have delivered the desired result? How many have changed the way people think about the particular company?
Antara Nanda Mondal
Web Content Consultant
It was sometime in early 2004, I think. Partho (our CEO) told me excitedly, “You know, I have come across this online business platform elance.com. There is plenty of work there. If we can bid right, we will never be short of getting challenging work.” His eyes had a sparkle as if this was just the opportunity he had been waiting for.
Wisitech (then Orient InfoSolutions) was a tiny company then, led primarily by Partho and his steely determination to make the company carve a niche as a quality-conscious and reliable web solutions provider. His small team of rather inexperienced but energetic and creative web developers was hungry for work that would stretch their capabilities to the limits.
Filed under News by Antara
Antara Nanda Mondal
Web Content Consultant
“Four out of five people only read headlines. Nothing more”, said David Ogilvy, famous ad man and author of Confessions of an Advertising Man. And if people DO choose to read the rest of the ad, they make that decision based on the headline.
The importance of a good headline has never been lost on anyone who has had any experience in advertising or marketing – be it the copywriter, the editor, the ad filmmaker, the visualiser, the designer or even the marketing person.
Ritesh Sahay
Senior Web Content Writer
A sales letter is nothing less than an advertisement. The word “ad” immediately conjures up images of typical print or TV ads in our minds.
However, web advertising with its limitless scope for innovation and reach has shattered the limitations of traditional advertising – you can have almost a free field to play with text, images, audio, video, interactive response features and what not.
A sales letter thus must have the attractive look and appeal of an advertisement. Don’t even for a moment think that a sales letter is only a “letter”. It’s much, much more.
Ritesh Sahay
Senior Web Content Writer
Knowing the basics of framing a good sales copy goes miles in helping you judge whether your sales letter will ring a bell with the audience or not. As I discussed in my earlier post, brevity, clarity and creativity should be the hallmarks of your sales letter.
You don’t need to write pages of text, even a single page containing a few lines of text, topped with a good catchy headline can encourage your readers to explore your product/service further, provided….yes, provided you are able to present your wares convincingly. Here’s how to go about it:
Ritesh Sahay
Senior Web Content Writer
Writing sales letter is the second most lucrative form of writing, first being writing ransom notes! Sounds witty? But I mean it.
An effective sales letter can actually act as a cash sucking unit. It can tremendously help you to pocket more sales and penetrate sharply into newer markets worldwide. Plus, it can also be used as an effective way to be in touch with your existing customers and keep them informed on new product arrivals.
Param Shobhit
Team Leader - Web Content
Blogging that started as personalized form of writing journals on anything and everything under the sun, is no longer just that. Its grown by leaps and bounds to take not only the web world by storm but also the world at large – business, politics, education, sports, arts, culture, entertainment, health….no field can ignore this phenomenon.
Blogging has given a whole new dimension to communication, sharing of ideas, networking with like-minded people, getting feedback, creating public opinion, breaking news, real time information…..and its reach and impact is growing everyday.
Param Shobhit
Team Leader - Web Content
Think what keeps you from storing and displaying more titles if you are a music store owner? Physical space right! It is the physical space constraint which forces even the mighty Wal-Mart to store just the top selling articles. There is only so much space!
But is there a market only for ‘hits’? Well, undoubtedly the market for hits is large and hot which is why they have become hits. But if you think so you are losing out on the market for ‘non-hits’, it is equally big if not bigger than the hits’ market. Not convinced? Read on!
Param Shobhit
Team Leader - Web Content
Silicon Valley loves its buzzwords, and none more than it does Web 2.0 these days. But what exactly is it in terms of website development and strategic internet marketing? Unless you're a diehard techie, wish you good luck in figuring out what it means.
Web 2.0 technologies bearing names like wikis, blogs, RSS, AJAX, mashups and the startups hawking them — Renkoo, Gahbunga, Ning, Squidoo sound to be straight out of Star Wars, right up Mr. George Lucas’ alley.
