Consider this:

Mobile advertising in India holds a huge potential and is still largely untapped. It presents a great opportunity for the following reasons:

• With 340-million mobile subscriber base in India and 100 million additions a year, not even 1% users have been targeted by mobile marketers
• Current mobile advertising in India is a little more than Rs 40 crore, and is expected to grow to Rs 500 crore by 2011.
• Competition is still at a nascent stage in India with primarily mGinger and mKhoj, the two market leaders, providing various mobile advertising solutions. They are offering different forms of mobile advertising, including SMS ads and WAP banners.

In my last blog post the main area of discussion was why targeting the right keywords is important in making a site visible. Before starting the SEO work for a site, the first important thing is to find the appropriate keywords.

4 Steps of keyword research and analysis

&More or less all the web marketing companies specializing in SEO work follow the same steps for keyword research. These steps can be described as:

• Discovering Keywords
• Analyzing Keywords

Implementation of the right keywords is by far the most important part of any SEO (Search Engine Optimization) project. In fact it is the targeting of the right keywords that decides the fate of any project.

Consider this:

Mobile advertising in India holds a huge potential and is still largely untapped. It presents a great opportunity for the following reasons:

• With 340-million mobile subscriber base in India and 100 million additions a year, not even 1% users have been targeted by mobile marketers
• Current mobile advertising in India is a little more than Rs 40 crore, and is expected to grow to Rs 500 crore by 2011.
• Competition is still at a nascent stage in India with primarily mGinger and mKhoj, the two market leaders, providing various mobile advertising solutions. They are offering different forms of mobile advertising, including SMS ads and WAP banners.

Mobile development domain is an exciting place to be these days. Sheer numbers of mobile users, the exploding growth despite the general recessionary trends, deeply personal connection of the users with their mobile phones and the portability of the device has made it the hottest item when it comes to technological breakthroughs and developer focus.

Here I will discuss a mobile application which is the prime example of out-of-box thinking and innovation which has got social development in focus.

Nano Ganesh – boon to farmers emerging from Nokia Calling all Innovators contest

Catchy and well written headlines go a long way in creating the right impression about your company on Twitter. You want to say many things about your company but with Twitter you have to restrict yourself to just 140 characters. Yes, just 140 characters and you can create a viral buzz if you get them right!

Headlines can often make or break your attempt to garner attention towards what you want to say or share. If you get your headline right, you can create an instant impact among your readers and followers and build traffic towards your website or generate interest in your products/services.