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AdDoot-MyDoot
Give a Leading Edge to Your Mobile Marketing Campaigns
With our latest offerings MyDoot and AdDoot, we have created a new paradigm in highly targeted mobile SMS text marketing, where advertisers can leverage technology to reach out to their actual buyers and analyse comprehensive data to understand consumer behaviour.
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Market Potential
Indian market despite having one-fifths of the world’s cell phone users is still in a nascent stage in terms of cell phone advertising. Undoubtedly, it has enormous potential for mobile marketers.
onsider this - between 2006 and 2011, global spending on mobile marketing and advertising is expected to see a 13-fold increase, according to ABI Research, a US-based consultant.
At Rs 42,000 crore, cell phone advertising can potentially overtake even Internet advertising considering its USP of far wider and extremely focussed, personalised reach.
And in India the mobile ad market size is currently estimated to be just about Rs 25-30 crore just waiting to explode with its 300-million current mobile subscriber base and 100 million additions per year.
Why Mobile Marketing- Ubiquitous: Anywhere/Anytime - Mobile is always in the pocket
- Interactivity – Customers can be engaged in a dialogue
- Personal - Highly effective as communication to an individual
- Viral - Fun factor allows for epidemic phenomenon
- Targeted - Specific message can be conveyed based on the person’s profile.
- Third Screen Media: As per Nokia CEO, mobile was considered as the third screen (after the television and the internet), the scenario in India was different: “Here, the mobile has the possibility of becoming the first screen. India can lead the development of the mobiles becoming the key access point for the internet access. ( as in Economic Times Dated 27 June 2008 )
- Cost - Significantly cheaper than other media
All these benefits point to why mobile phone advertising is making inroads so fast all over the world. We can help you harness these benefits and convert your advertising campaigns into a roaring success.
We have launched two platforms – AdDoot.com and MyDoot.com to help advertisers exploit the potential of the mobile marketing medium to its optimum level.
AdDoot
AdDoot is taking mobile phone advertising to the next level where we make use of the SMS revolution to deliver sharp, precise advertisements to carefully selected target audience through their personal mobile phones – thereby allowing the advertiser to pinpoint the campaign towards high potential customers who are likely to present the best response rate. The advertiser is able to reach out to a highly qualified target audience, selected on the basis on intensive geographic , demographic , psychographic and mobilographic parameters.
AdDoot provides you with choice of SMS advertising formats each designed and empowered to lend a unique dimension to your cell phone advertising campaign.
You can choose one or more AdDoot ad formats to power your campaign:
- The Branding Dimension - Powerful brand building
- Timely and well targeted Textual Ads
- Smartly Crafted Personal Ads
- Direct Response - Precisely measurable results
- Embedding Redeemable Codes in the ads
- TCRM - Corporate image building as a company that cares
- Initiating two-way communication with customers
- Ensuring customer participation
Plus, the advertiser gets complete and incisive live reporting data to track campaigns, measure their effect, analyse customer redemption activity and devise precise future campaigns based on that analysis.
MyDoot
MyDoot is a unique platform which provides mobile users with a customised service for receiving SMS alerts, promotional offers and redeemable online discount coupons about brands and products they prefer, available exclusively for MyDoot's users.
When rest of the shoppers will be fretting about prices, the MyDoot member will be redeeming codes and
m-coupons (available only on MyDoot.com for download exclusively for MyDoot users) and saving money.What’s more, MyDoot users will receive SMS alerts and ads related to their particular interests selected by themselves and at the time and day they specify in their profiles. In other words, the MyDoot member receives SMS ads and informative messages only of his/her own chosen products/ services/ brands, thus eliminating any risk of being bombarded by unsolicited ads. For the advertiser, in turn, he/she is a qualified lead and highly potential buyer.
MyDoot members can do plenty with MyDoot:
- Download online discount coupons consisting of redemption codes and bar codes and redeem them when you go shopping
- Send FREE SMS to your friends, family and contacts
- Create your own user generated groups;
- Create profiles
- Make friends with people who share your interests
- Create/participate in groups but around specific brands/products,
- Hold private conversations
- Share photos and videos
- Share blogs
- Download wallpapers, ringtones and more
What Else Do We Do?We also do website-development, provide e-commerce solutions, and do effective web usability testing besides providing effective content development services and e-learning solutions. The success we have achieved at creative marketing and multimedia reflects our sound design principles and creative spirit that has taken us so far.
Plus, the advertiser gets complete and incisive live reporting data to track campaigns, measure their effect, analyse customer redemption activity and devise precise future campaigns based on that analysis.
Let the work speak. Check out our web development portfolio.
Get smart web development solutions today! Call us now on 877.807.0347 (USA), 91.11.41326507 (India) or Request a Website Development Quote.
One-fifths of the world’s cellphone users are currently in India.. Growing space, Organized will lead the future. Not even 1% users from total subscribers are in reach. with a 300-million mobile subscriber base and 100 million additions a year.
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