10 Essential Steps for Making Newsletters Newsworthy
July 16, 2008
A good, interesting newsletter with appealing content and design can go a long way in enhancing your goodwill and business. First of all, it helps you to make people aware of your business or service. Secondly, it aids in generating sales of your products and services. And last but not the least; it ultimately helps your business grow. All kinds of businesses or organizations use newsletters to create a regular communication channel with their existing clients and other prospective customers.
A newsletter creation is a specialized job and requires great deal of professional efforts and in-depth understanding of the business. From offline printed newsletters, the tech savvy world has now moved to the ubiquitous online newsletter, sent out through emails.
Most large companies, whether in the business of selling products or services, nowadays give a lot of weight age to keep their clients, employees and customers informed about their activities, achievements, latest product launches, etc through regular newsletters.
Hence, it makes perfect business sense to get some professional web design agency to do a thorough professional job with your newsletters. However, one must keep a close tab on the quality and output of the product to ensure that it is on the right track.
When hiring a professional web design agency to develop an online newsletter for you, certain points need to be kept in mind.
1. Defining your target audience
First of all, figure out who you are catering to. Who your target audience is, what are their preferences, what are their dislikes etc. These things are important to ensure that you don’t deviate from your goal. After all, the target audience determines the tone and language of newsletter.
2. Decide the frequency
It is not possible to publish a newsletter everyday unless of course you have content to offer. Depending upon your requirements you can decide whether you prefer a newsletter to be sent out on a weekly basis, as a fortnightly, or as a monthly. Decide the frequency well beforehand and stick to it.
Decide what size you want your newsletter to be, and how many articles can comfortably fit in a newsletter.
4. Check out spelling mistakes
Make sure that there are no errors or spelling mistakes in your write-ups. Readers won’t be interested in reading a newsletter if it is full of spelling or grammatical errors. Hence, double-check it carefully and attentively.
5. Making it Content rich
For instance, if you are developing a company newsletter for your employees, you will need to pack the newsletter abundantly with useful information. Give interesting updates and information titbits about your business, your company’s accomplishments and awards, success stories, testimonials, etc. Highlight stories about performing employees which would encourage other employees. Include different types of articles from news, features, editorials, FAQ, etc. Always provide information about any upcoming events or targets of your business if any.
6. Targeting the right keywords
If you are developing a company newsletter for your customers or clients, find out the keywords your clients are searching for and then write an article revolving around that keyword. This way you would provide the information your customers are looking for. Moreover you would get listed in the top 10 rankings in Google.
7. Including graphics
Try to include some graphics, photographs and other visuals in a newsletter to make it more appealing and eye catching.
8. Including testimonials
Include testimonials and let your existing clients give their word about your potential, quality work, timely delivery etc. and how satisfied they are by doing business with you. All this would lend credibility to your business. Give links to or show samples of outstanding work done by you for your clients. This will assure your customer about your abilities.
9. Guest Columns
Include articles and guest columns written by your employees or clients telling about the company’s success and the quality output.
10. Encourage readers to e-mail back
Always add the ‘ask the editor’ section in your newsletter. This would encourage your readers to reply you and ask for further advice or any information. And ask readers to offer their ideas which can be published in future newsletters with their names. If possible, include the FAQ section. Having frequently asked questions and their answers in the newsletter would help you answer queries of your potential clients.