6 Amazon Marketing Strategies to Implement In 2024
December 26, 2023
Amazon receives more than 2 billion footfalls every month as per stats from Statista. So, it is no surprise that new sellers want to make their presence felt on Amazon and reap the benefits of its reach.
In 2024 Amazon will continue to command its place as the largest e-commerce platform and if you are looking to use it in the best possible way to reach out to your potential customers, then this article is for you. We will tell you about the six Amazon marketing strategies that you can apply to stand out and generate more sales in 2024.
You need to have a solid amazon digital marketing strategy in place if you want to scale your e-commerce venture on Amazon. To achieve good results on Amazon you need to do more than what the crowd is doing.
The following strategies will help you to push your product to the top of relevant search queries, enhance your brand awareness, and will help you increase your sales.
Make the Fundamentals Strong
No marketing techniques will work in the long run if the basics of the products you want to sell on the platform are not addressed appropriately.
- Do you have a quality product that meets the need of your potential customers?
- Have you positioned it right as a brand/product?
- Are your prices competitive/justified?
- Do you have high-quality images of your products listed on the website?
- Is your ad copy and product description listing strong enough?
All these are fundamental things and matter for any kind of marketing. But its importance on Amazon cannot be stressed enough. Without addressing them you can apply some hacks and tricks for short-term gain. But in the long run, it won’t be beneficial.
Here are a few tips for building a strong brand on Amazon:
- Create consistent branding across all of your listings.
- Use high-quality product packaging and images.
- Provide excellent customer service.
- Engage with your customers on social media.
Amazon SEO: Understand the Keywords Game
Amazon SEO is one of the most important aspects of Amazon marketing. If you want your products to be seen by potential customers, you need to make sure they’re ranking high in the search results.
The Amazon search algorithm is constantly evolving and updated to meet the needs of the customer’s search. To stay on top of the keyword game you should re-evaluate your keywords and focus on keyword relevancy on an ongoing basis.
Here are a few tips for optimizing your Amazon listings for SEO:
- Use relevant keywords throughout your listing. This includes the title, description, bullet points, and backend keywords.
- Focus on long-tail keywords. These are more specific phrases that people are likely to use when searching for a product like yours.
- Get positive reviews. Reviews are a major factor in Amazon’s search algorithm, so encourage your customers to leave you positive feedback.
- Use high-quality images and videos. This will help your listings stand out from the competition.
The keywords should be used in the product description, title, etc., in a way that drives conversion. Shoppers reading the ad copy must be able to relate to it to decide to purchase your product.
Leverage the Power of Amazon’s Sponsored Brands Advertising
Previously known as Headline Search Ads, sponsored brand ads appear on the front of the header of the search result page. They are incredibly powerful for enhancing brand awareness and product reach. Use the right keywords and phrases to optimize your products for Amazon SEO to leverage the power of these ads.
Here are a few tips for using Amazon advertising effectively:
- Start with a small budget and experiment with different ad types.
- Target your ads to the right audience.
- Use negative keywords to prevent your ads from showing on irrelevant searches.
- Track your results and adjust as needed.
Aim for Categories for Sponsored Products
This is a very powerful ad feature for sponsored products that lets the seller target specific categories to pair with your product.
When you pair multiple products that complement each other, the chances of sales conversion are enhanced. Known as Product Attribute Targeting (PAT), this feature lets you highlight your products and pair them with things that work together.
Make Use of the Brand Referral Bonus Program
This program lets you create external traffic campaigns for your product listing on Amazon through Google Ads, Facebook Ads, etc., and earn commission from Amazon for the sales. Since Amazon considers external traffic that leads to sales from Amazon, why not make full use of it? You can hire amazon SEO services to do it properly and create another avenue for earning from Amazon.
Use High-Quality Videos to Stand Out
The attention span of users is limited and often people do not read lengthy product descriptions. You can offer more information to your potential buyers through crisp and high-quality videos. The video should describe your product, addresses the customer’s pain points, and should highlight how it is different from competitors.
Your Amazon marketing strategies should focus on awareness, reach, and conversion. When done right, Amazon will rank your products high and it will drive your sales.
Doing all these can seem too much for novices, especially when you have other aspects of the business to take care of as well. You can hire the services of a reliable and professional amazon SEO agency like Wisitech to take care of all these.
With 1,000+ clients worldwide and 25 years of solid experience, Wisitech is a leading digital marketing agency in the United States specializing in creating robust and dynamic web and digital solutions.
Our team of amazon SEO consultants is experienced and adept with the latest updates in the field. Book a free call to understand how we can help you meet your Amazon sales goal in 2024.
Talk to us for end-to-end solutions — from SEO and Social Media Marketing Services, UI/UX Design Services that increase conversion, cutting-edge Web Development, and E-commerce Solutions to Content Development; we help you take your business to the next level and beyond, ensuring increased ROI and profits.