Since 1999
Etsy started with the mission to help creative sellers to turn their passion into opportunities. It is a superb platform that helps buyers discover unique items made with care. Etsy has a vibrant seller community and if you too want to join their ranks, here are some great Etsy marketing tips that will help you skyrocket your sales in 2023.
Setting up your Etsy shop is quite easy. What can be difficult is to get potential customers to the store. Hence there is a need to effectively market your shop and drive traffic to it.
There is something about the basics that never grow out of trend. The Etsy shop title is one of the first things that make an impression on the potential customer. So, make sure that it describes your products in the best way. There is a limit of 140 characters for the shop title, ensure you use the right keywords in the title itself so that any potential customers can find it when searching on Etsy. Be creative and go quirky if you feel like it, but keep it relevant to your products.
Product descriptions are crucial for driving sales. Well-written product descriptions with proper keywords allow your products to perform better in search organically. Spend time writing quality descriptions and it will pay you in the long run. Let your persona shine in your products and help you attract more customers. This will be especially useful if you are not ready to run paid ads on Etsy.
High-quality product photos to attract attention to your products. Potential customers must be able to see the products clearly to decide what they want to buy.
Make use of Etsy selling tools to help you with the daily activities of the Etsy shop. Try Outfy to create short videos and creative photo posts for your social media handles. Use Marmalead to find out which long and shorttail keywords are ideal for your product listings.
Leverage the power of social media to promote and popularize your Etsy shop. Platforms like Facebook, Twitter, and Instagram, can help you reach out to potential customers like never before.
Giveaways are a great way to boost the reach of Etsy shops. It helps to attract new customers, grow the email list, and enhance social media engagement. To run a successful giveaway, keep a gift for the winner, publicize the giveaway as much as possible, have some rules about who can enter the giveaway, and promote your shop even after the giveaway is over.
These are some of the best Etsy marketing strategy tips you can follow to boost the sales of your Etsy shop. Etsy as a platform is great for small businesses and caters to arts, crafts, antiques, handmade jewelry, décor items, etc. When trying these marketing tips, patience is key. Remember nothing will give you results in a day. If you want professional expert help, the Etsy Marketing Services at Wisitech can come to your rescue. Our Etsy team at Wisitech will analyze and optimize your shop considering all aspects and do the SEO for Etsy to ensure that you get the results you want. Connect with us today for a free consultation.
