Since 1999
Did you know that there are 3.5 billion (and counting) users of smartphones worldwide today? This means that a little over 45 percent of people in the world have a smartphone, with nine new users added by the second.
The U.S. alone accounts for 65 percent of the global population of people who own smartphones.
The numbers don’t stop there though. A survey by iAcquire reveals that 70 percent of consumer mobile behaviors – mostly searches – trigger an action in just an hour’s time.
This goes to show how the mobile technology has revolutionized social and business life altogether. Plus, it’s a communication tool for growing numbers across the globe, which is why businesses of all kinds must have mobile marketing in their overall strategy.
In simple terms, Mobile Marketing is a digital, multi-channel marketing strategy that aims to make your business appeal to users of mobile devices such as smartphones, and tablets among others. This is done via email, websites, SMS/MMS, social media, apps and more.
It’s an advertising activity that promotes your business offerings via mobile devices, using targeted campaigns to their users.
If you’re looking to get into mobile marketing to skyrocket your sales, we’re going to share some tips that you can implement into your sales strategy and take advantage of the benefits of mobile solutions.
Mobile marketing can deliver immense benefits to your company, but you’ve got to make it the heart of your business.
It’s delivery rate is reliable and fast in comparison to using desktops, and it easily integrates with popular and powerful apps and tools such as WordPress, sales and email marketing tools, CRMs and more.
This makes it easier for you to skyrocket sales and succeed than ever before. In fact, statistics show that the response rate for mobile is five times better than that of email marketing. Instead of limiting your ad dollars on PPC ads, why not go for mobile ads that are affordable and trackable?
Image – Getmeashop
We can’t stress this enough. Mobile is big and powerful, plus it’s growing more than ever before.
According to Ad60, 8 percent of all digital traffic stems from mobile devices, and online shoppers are spending billions of dollars right from their smartphones and tablets.
For your sales to grow, you’ll need to make your site mobile friendly way before you start a mobile marketing campaign. This way, users can view everything from a mobile-friendly theme.
Your content and menus should display well enough for easy navigation and interaction with your site. You can get free or premium themes that are mobile responsive and compatible with all platforms, or use a plugin that can make your site mobile responsive.
Make sure your site is navigable as this can help increase conversion rates. It has to be responsive and display really well regardless of the platform or device being used.
Carry out A/B tests on your site’s elements, including links and call-to-action buttons, to ensure they’re compatible with mobile devices.
Your content is important to mobile users because that’s what they’re looking for to make purchasing decisions or to move them to the next step on the buyer’s journey.
Mobile devices have a smaller display compared to desktops, so users won’t bother to find your pages, tabs or links they want what they came for, so write content based on what they need on the go.
A good way of delivering on this is by writing great headlines that are short and more persuasive such that they’ll see the benefit of reading your content as soon as they see the headline.
You also need to optimize your content for search engines. Mobile SEO (search engine optimization) can’t be ignored. In fact, its share of organic search steadily increases, and this is likely to grow going forward.
Search behavior of mobile users also varies as they’re more specific in what they’re looking for. Use specific keywords familiar to users, and mention exactly what they’re looking for. For example, if it’s a treadmill, be specific and mention the exact brand and model because more often than not, the users already know exactly what they’re looking for before they search for it on their phones.
You can take your brand to users of mobile devices through mobile ads running on channels such as search engines, social media and more.
Ads on mobile apps are also a good place to show off your brand to mobile users, and these perform twice as well as ads on mobile websites.
Before you go out there, identify your target audience and then use mobile SEO to help users discover your brand. Deliver convenience so that users can access your business offerings easily and find what they really need.
You can also list your business on the Google My Business directory, which helps users discover you and find local information about your brand. This also improves your search engine traffic in general, as users can find your business while they’re searching for it.
Mobile advertising is a great way of building engagement and increasing conversion rates for your campaigns, but the only way to steer clear of the noise is by getting into users’ inboxes. This not only reaches them directly, but also gives you a positive return on investment.
Text or SMS marketing is powerful because 41 percent of mobile device users use their gadgets to send and receive texts instead of calling or talking.
Mobile text messaging is more interactive so you can get feedback faster, can be tracked to see who opened, clicked or ignored your text, is delivered immediately in minutes, and adds a personal touch to the message.
For example, Chipotle, an American chain of fast casual restaurants has the text-to-apply program they use to seek out new employees besides just reaching customers. This not only changes the game for job seekers, but makes their brand favorable in customers’ eyes.
Image: eztexting
Use multiple channel campaigns and send out your messages via social networks, mobile apps, chat platforms, mobile ads and much more.
Your marketing must match the multi-channel lifestyle that customers now live. You can also engage a lot in blogging to drive leads and sales, as this works really well for mobile too.
Some great channels you can use include podcasts, ebooks, videos, online courses, blogs and much more.
If you don’t have a mobile app for your business, create one to help drive leads and sales. There are many platforms you can use to create a mobile app depending on your budget and skill. If you can’t, hire a mobile app developer from a job site to get started.
For example, Starbucks launched their mobile app in 2009, which has over 16 million users, a figure that’s more than Google’s or Apple’s mobile apps, and the most used loyalty rewards app over other restaurant chains.
Once you have an app, enable real-time tracking so you’re always on top of what’s happening as it happens.
Mobile marketing is the future. Mobile Marketing is one of the most important strategies of Digital Marketing.
If you want to skyrocket sales for your business, try using these six powerful tactics and watch as more targeted customers are driven to your business. Author Bio :
Roberto Garvin
Roberto Garvin is the co-founder of Mofluid. He is amazed to see how technology continues to evolve. From email to browsers, search engines, mobile, AI and now blockchain, he feels fortunate to witness it all and is really excited to see what’s next.
Twitter – @mofluid / Facebook – @mofluid
