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Today’s Norms of Management: Decentralize, Involve, Be Socially Just

January 7, 2018

The days of the authoritarian boss are fast depleting. To register a sustained and sure growth what is now emerging as principles to follow in management is a truly time tested traditional value system. Let me list some emerging practices that are essentially a hark back to our pristine value systems but with the contemporary technological thrust. (more…)

sales funnel

6 Steps – How to Take a Client Through the Sales Funnel Successfully

June 10, 2017

In my long innings in marketing I have often been asked this question, even from seasoned marketers - how to take a client through the sales funnel. Though each situation and product market is different, yet there are certain basics that need to be followed in general. This write up is dedicated towards that Matrix of a Sale.

The Secret of Discreet Control in Closing a Sale

May 23, 2017

No sale happens unless the seller is in control. Allow me to exemplify in simple equations.

permanent assets in management

Trust the “PERMANENT” Within You – Values in Management

April 15, 2017

Trust the source that is permanent within your own self. My very being, my inherent nature, my characteristics, my strengths, and my capabilities are within me. Permanent.

going extra mile wisitech web solutions

That Extra Mile – The Secret Behind Exceeding Targets

March 8, 2017

Often in our professional life, we refer to ‘going that extra mile’ to serve a customer, or seek a prospect or make a sale. In my professional life, I have believed going that extra mile is first and foremost for my own self.

SEO services provider

Embrace the Change in the Online Market

February 20, 2017

By late fall each year; we Canadians get ready to welcome winter. Winters in Canada can be severe. I am sure people all around the world from all walks of life get prepared to accept what needs to be accepted as a change. Be it in the course of nature, in family life, in career and profession, in social context or what may it be. Change is inevitable and must be embraced. And the best news is that help is available. (more…)

Make Your Sales Letter Sell: A 6-Point Checklist

January 22, 2017

Time constraint is the master of ceremonies in our lives in present times. It leads all our performances. Gone are the days of long mails and detailed contents. We neither have the time nor the mental set up any more to go through lengthy mails. It is the way the cookie crumbles and nothing can be done about it. (more…)

Sales Dropping in Your Etsy / Amazon Store? It’s SEO You Need

December 30, 2016

In the past few months, many a client have approached us with the concern that they are witnessing a steady fall in the positioning and search visibility of their products in their Etsy or Amazon stores, which is adversely affecting their sales and profits. Either their shops which had good sales turnover are witnessing alarming dips or their products are not showing up in the search results at all. (more…)

Business Advise

#AdviceThatSticks – How to Seek Out & Employ Practical Business Advice

August 3, 2016

#AdviceThatSticks in a real life business situation is the kind of advice which is practically applicable. It is best adhered to when it workable, employable and you can see the actual results of it.

Famous Four Objections in Closing a Sale

February 3, 2016

Described in different terms, these four are considered as the main causes why a sale does not see its’ closure. Seen particularly from the prospective of a sales person, the main hurdles in closing a sale are:

SEO keywords

7 SEO Predictions and #BigIdeas2016

January 5, 2016

What are the #BigIdeas2016 for Internet Marketing? Well, there is no dearth of ideas really. Question is which of these #BigIdeas2016 are here to stay and reap results and which are just bubbles that will burst after a while. If we look back at 2015, one of the biggest trends of the year was mobile traffic overtaking the desktop traffic. Not surprisingly, this has given a powerful overhaul to search engine optimization practices. #BigIdeas2016 for SEO is going to be leaning heavily in favour of mobile traffic, which in all likelihood will increase further. In 2016, the aim will remain to fetch more out of conversions. Let's have a look at some of the #BigIdeas2016 projections: (more…)

10 Dos and Don’ts for Field Sales Persons

December 16, 2015

No matter what product one represents, no matter what territory one works in, here are primary dos and don’ts for every field salesperson that must be adhered to: