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BBC News Now Have a Responsive Website

March 25, 2014 | Pankaj Sharma
Advantages of Responsive Web Design

Advantages of Responsive Web Design



Finally, British Broadcasting Corporation (BBC) News has a responsive website (beta version). This latest development, according to the media giant, is an attempt to please mobile visitors to their site.

Robin Pembrooke, Head of Product, BBC News in BBC’s official blog, “Online, we’re globally reaching more people than ever before – we now see 145 million visitors a month, and in the last month we’ve also seen our highest ever weekly reach of 57 million visitors.”

The Responsive News team’s tech lead John Cleveley, and lead designer Julian Kirby are particular that the mobile visitors to the News website should get the ultimate viewing experience across all devices ranging from a basic Nokia phone to a 4G device.

BBC News’ new responsive design is available for 15 of the 30 languages that BBC provides news in. The company expects to complete the roll out in the first half of 2014.

This latest development in BBC News speaks in volumes about the importance of a responsive website design (RWD) which you can’t afford to ignore anymore.

Why businesses need a responsive website?

Simple! The volume of mobile traffic is increasing and is expected to exceed the computer (desktop and laptop) traffic. Cisco predicts mobile data traffic to grow by 61% annually in 2018 with mobile users count expected to reach close to 5 billion, a 22 percent over 2013 figures (4.1 billion).

Major Benefits of responsive web design:

  • A responsive website responds well to the SEO endeavors as it is compatible with all devices and all screen resolutions.

  • RWD is cost effective as you don’t have to pay for two different domain names. Also, it helps you cut down on website maintenance charges.

  • RWD ensures better user experience and accounts for more visitors’ traffic.


Responsive website is the need of the hour and that’s the reason most of the leading organizations are switching to it.

Wisitech, one of India’s responsive web design companies, banks on its domain-expertise, rich hands-on experience, innovation and ability to sense specific customers’ requirement to deliver world-class responsive web design solutions.

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