No matter how good a product is, it serves no purpose till its customers know about it, use it and rely on it. The same goes for your business app. It’s not enough to build an engaging app with excellent features, but also equally important to make users know about it.
Your app should be visible in the top search results to your users on their preferred platforms, or easily searchable against keywords or phrases they type in the store’s search box while looking for the most relevant app.
According to Apple Search Ads, 65% of all downloads come from App Store searches. Hence, it’s important that your app rank higher than competitors. It must rank higher for specific keywords. Ranking higher in Google´s semantic search through relevant backlinking adds an icing to the cake.
Here comes the need for a prudent App Search Optimization, Mobile App SEO or App Store Optimization (ASO).
What is App Store Optimization (ASO)?
ASO is the marketing of the mobile app to make it rank higher in the app search results against the user’s search query. App Store is also a search engine like Google, though limited to mobile apps. Similar to website optimization or website SEO, app optimization requires high level of skilled expertise. Hence, the ASO process is also referred to as App Store SEO, App Search Optimization, and Mobile App SEO.
Like SEO of a website, app store optimization is also classified into two categories: On page optimization and off page optimization. On-page optimization comes first and it also impacts the off-page optimization results. The on page strategy must complement with the off page one.
Why App Search Optimization is Critical
Google Play and App Store – the world’s two biggest app distribution platforms are home to more than 5.6 million apps. In fact, they hold over 99% of all the apps that are created.
One thing is quite clear – merely, uploading your app to these popular app platforms will hardly pay any dividend. Your app has to successfully compete against a sea of apps from your competitors before it makes its way to the user’s device.
In addition to the searches on app distribution platforms, millions of users are likely to get referred to the app through search engines like Google or Yahoo Bing. Hence, it’s a must that you pay subtle attention towards optimizing your app for these noted search engines.
How to Get App Store Optimization (ASO) Done?
App design and development takes a considerable amount of effort and investment. Hence, it’s important to take mobile app SEO seriously and drive app traffic, download and engagement.
If you are looking for the right solution, you are just a click away. At Wisitech, we have got almost a decade of experience in optimizing apps for Google Play and iOS App Store. We have made clients ranging from start-ups and established ones to monetize the mobility and realize their mission successfully.
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