Category Archives: Social Media Optimization

Twitter Update 2016 – Removes Image, URL, Names from 140-Character Limit

Did the Twitter 140-character limit hamper your creativity? Did you feel frustrated that you could not write more in a tweet because the url share or picture ate up those few characters?Over the years, Twitter has emerged as one of the most popular social networking sites, the other being Facebook. From a micro-bogging site with a simple 140-character text message, it has evolved as a powerful medium for brands to reach existing and new customers. However users have often complained about the lack of space for expression. The 140-character limit is way too small.Read more

Will Google+ Outdo Facebook?

Can Google, the Big Daddy of Internet ventures, feel threatened by Johnny-come-lately social networking site? Yes, it does and takes the challenge right by the horns.

Facebook, which has grown, spread and simply exploded over the web to become the biggest social networking site in history, has outsmarted its predecessors such as MySpace, Orkut, Hi5 and others to become a synonym for networking, sharing, connecting on the web. Read more

Social Media Sites Connect You to Your Targeted Audience

One more term which is increasingly being heard in the internet world these days, especially with regard to the way in which people are communicating and connecting over the web is “Social Media” . Social media typically refers to  social networking platforms and no  online marketer can ignore the importance of such platforms especially with regard to creating a buzz about a particular product or service or event or issue. Having said that, one can add that  most marketers are not using this powerful platform the way they should be doing it. Read more

Twitter- The New Step towards Online Success

In our last to last post “4 tips to Twitter your way to marketing glory”, we discussed mainly on how to use Twitter for marketing purpose. Not for nothing are some of the best known brands and top companies of the world such as Amazon, Dell, ESPN, Intel Software, CNN, Delta Airlines, New York Times and BBC to name a few, are using Twitter as part of their social media marketing (SMM) strategies . Read more

Leverage MySpace to Build Your Brand

The success of a web site depends on lots of things such as appealing design, good backend structure, well written content with proper keywords, and how diligently the site has been marketed on the web. Viral marketing helps in making your web site get noticed on major search engines and goes a long way in building your brand equity. Read more

Social Media Optimization …First Five Rules…Reloaded

Param Shobhit Team Leader - Web ContentNow that we have defined SMO (Social Media Optimization), the next step is to understand how to make it work.The pioneers of SMO like Rohit Bhargava (who coined the term and gave the first 5 rules), Jeremiah Owyang (chalked down next 2 rules), Cameron Olthuis (gave us rules # 8 - 11), Loren Baker (defined 12th and 13th rule), Lee Odden (the contributor of rules # 14, 15 and 16) have begun the process of putting this online marketing concept into use. Read more

Social Media Optimization…The Next Level

Param Shobhit Team Leader - Web Content Social Media Optimization (SMO) is the next step in Search engine optimization (SEO) in the era of Web 2.0. Whereas SEO is optimizing the website for search engine software i.e. crawlers, the SMO is optimizing the website for the human readers. Read more