In the past few months, many a client have approached us with the concern that they are witnessing a steady fall in the positioning and search visibility of their products in their Etsy or Amazon stores, which is adversely affecting their sales and profits. Either their shops which had good sales turnover are witnessing alarming dips or their products are not showing up in the search results at all.
Most certainly, when Amazon or Etsy started their trading sites and placed products to offer to public, their intention was to open a world of market with choices to the buyer. Progressively, the growing number of sellers, large inventory and cut-throat competition to sell has changed the entire game.
I advise my clients that the dynamics of today’s’ on line stores are constantly going through turmoil and need consistent watch-dog approach. Now, more than ever before, Search Engine Optimization (SEO) of your store has become a necessity.
Amazon is now the third largest search engine after Google and Yahoo. And more importantly, it is the largest search engine for products shopping. Needless to say, it has its own algorithms and search parameters which you need to understand and optimize your store and products accordingly.
In other words, it is not enough to have a great product, appealing product photos and creative description. You need a complete, rigorous and robust optimization with carefully selected keywords in strategic areas of your store.
Now here lies the key.
If you hunted keywords on Google and stuffed them into your content, its not going to help much.
- specialised tools for keyword research for Etsy and Amazon
- careful understanding of your target audience and search parameters
- strategic insertion of keywords in content written as per best Etsy SEO standards and Amazon SEO practices (both have different parameters)
- consistent monitoring of results and tweaking as per the flow of visibility and sales
Once I receive a confirmation of contract, we dedicate a specialised SEO team within 48 hours to start work. And, then we can be proud that the work we put in will show results within a week.
Once the initial results come in, we assign an Etsy SEO expert or an Amazon SEO expert to spearhead the project with team support. She spends time to review and correct any positioning issues on a daily basis, thus ensuring that the visits do not drop and conversion of these visits to business is better achieved. Sure enough, as mentioned earlier, we do have the tools to effectively enact this.
We offer a standard rate chart, do not bargain, and are known to provide best service that can be there in this business. We also make it a point that we do not work on competitive sellers at the same given time.
In today’s market place it has become essential to hire a qualified Etsy or Amazon SEO services support to stay current and be most visible and saleable on line. The Returns on Investment are quick and in hand. Most importantly, you need to keep yourself updated about the constantly changing search algorithms of these online retail behemoths and here an expert SEO services provider’s support becomes more critical.
The truth remains that 90% of our business is from repeat and referral customers. That speaks for itself. With 18 years of web and ecommerce experience under our belt in the end-to-end areas of design, development, content and marketing, we’ve been there and done that in the web world.
And our best reward? Well, it comes when we walk our clients through their monthly and weekly marketing reports. Their happiness and satisfaction is our feather in the cap.
Like what you’ve been reading? Contact me at firstname.lastname@example.org or call me direct 001.416.577.8178 for useful and professional advice on what you can do to turn your ecommerce venture, website or social media presence towards greater sales and higher profits. This advice will be complimentary to LinkedIn members.
About the Author: Peeyush Sharma is VP, Business Development & International Marketing, North America at Wisitech InfoSolutions Pvt Ltd. He spearheads new business development in the area of ecommerce, web solutions and apps. He is also an established corporate speaker on stress relief, relaxation and meditation.