“Four out of five people only read headlines. Nothing more”, said David Ogilvy, famous ad man and author of Confessions of an Advertising Man. And if people DO choose to read the rest of the ad, they make that decision based on the headline. The importance of a good headline has never been lost on … Read more
Essential ingredients of a good sales letter – Part III – What makes it attractive and user friendly?
Ritesh Sahay Senior Web Content Writer A sales letter is nothing less than an advertisement. The word “ad” immediately conjures up images of typical print or TV ads in our minds. However, web advertising with its limitless scope for innovation and reach has shattered the limitations of traditional advertising – you can have almost a … Read more
Ritesh Sahay Knowing the basics of framing a good sales copy goes miles in helping you judge whether your sales letter will ring a bell with the audience or not. As I discussed in my earlier post, brevity, clarity and creativity should be the hallmarks of your sales letter.
Ritesh Sahay Writing sales letter is the second most lucrative form of writing, first being writing ransom notes! Sounds witty? But I mean it. An effective sales letter can actually act as a cash sucking unit. It can tremendously help you to pocket more sales and penetrate sharply into newer markets worldwide. Plus, it can … Read more
Blogging that started as personalized form of writing journals on anything and everything under the sun, is no longer just that. Its grown by leaps and bounds to take not only the web world by storm but also the world at large – business, politics, education, sports, arts, culture, entertainment, health….no field can ignore this … Read more
Param Shobhit Team Leader – Web Content Think what keeps you from storing and displaying more titles if you are a music store owner? Physical space right! It is the physical space constraint which forces even the mighty Wal-Mart to store just the top selling articles. There is only so much space!
Param Shobhit Team Leader – Web Content Silicon Valley loves its buzzwords, and none more than it does Web 2.0 these days. But what exactly is it in terms of website development and strategic internet marketing? Unless you’re a diehard techie, wish you good luck in figuring out what it means.
Param Shobhit Team Leader – Web Content So ‘positioning’ is dead if Larry Light, McDonald’s chief global marketing officer, is to be believed, but ‘Marketing’ per se is not. So long as there will be products and services to sell, even in a single vendor market, people will try to influence the customer’s psyche making … Read more
Param Shobhit Team Leader – Web Content Have you heard that McDonald’s, the premier mass market branding giant, is doing away with “positioning?” And if McDonald’s is doing away with positioning, far reaching changes in the way we see and do branding these days are going to take place, if they are not already there.