Wisitech Blog

Essential Ingredients of a Good Sales Letter – Part I – What It Can Do For Your Business

January 30, 2008

Ritesh Sahay Writing sales letter is the second most lucrative form of writing, first being writing ransom notes!  Sounds witty? But I mean it. An effective sales letter can actually act as a cash sucking unit. It can tremendously help you to pocket more sales and penetrate sharply into newer markets worldwide. Plus, it can … Read more

business sales letters writing

The personal weblog is professional now!

January 22, 2008

Blogging that started as personalized form of writing journals on anything and everything under the sun, is no longer just that. Its grown by leaps and bounds to take not only the web world by storm but also the world at large – business, politics, education, sports, arts, culture, entertainment, health….no field can ignore this … Read more

Think Beyond The ‘Hits’…It’s Better Out There – Reach The Long Tail

January 9, 2008

Param Shobhit Team Leader – Web Content Think what keeps you from storing and displaying more titles if you are a music store owner? Physical space right! It is the physical space constraint which forces even the mighty Wal-Mart to store just the top selling articles. There is only so much space!

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Want To Make Web 2.0 Work For Your Business?

January 4, 2008

Param Shobhit Team Leader – Web Content Silicon Valley loves its buzzwords, and none more than it does Web 2.0 these days. But what exactly is it in terms of website development and strategic internet marketing? Unless you’re a diehard techie, wish you good luck in figuring out what it means.

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Rebirth Of ‘Positioning’ – Brand Wikization

December 19, 2007

Param Shobhit Team Leader – Web Content So ‘positioning’ is dead if Larry Light, McDonald’s chief global marketing officer, is to be believed, but ‘Marketing’ per se is not. So long as there will be products and services to sell, even in a single vendor market, people will try to influence the customer’s psyche making … Read more

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Web Marketers Beware…Positioning Is Dead

December 12, 2007

Param Shobhit Team Leader – Web Content Have you heard that McDonald’s, the premier mass market branding giant, is doing away with “positioning?” And if McDonald’s is doing away with positioning, far reaching changes in the way we see and do branding these days are going to take place, if they are not already there.

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Social Media Optimization …First Five Rules…Reloaded

October 17, 2007

Param Shobhit Team Leader – Web Content Now that we have defined SMO (Social Media Optimization), the next step is to understand how to make it work. The pioneers of SMO like Rohit Bhargava (who coined the term and gave the first 5 rules), Jeremiah Owyang (chalked down next 2 rules), Cameron Olthuis (gave us … Read more

social media optimization

Social Media Optimization…The Next Level

October 17, 2007

Param Shobhit Team Leader – Web Content Social Media Optimization (SMO) is the next step in Search engine optimization (SEO) in the era of Web 2.0. Whereas SEO is optimizing the website for search engine software i.e. crawlers, the SMO is optimizing the website for the human readers.

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