Param Shobhit Team Leader – Web Content Now that we have defined SMO (Social Media Optimization), the next step is to understand how to make it work. The pioneers of SMO like Rohit Bhargava (who coined the term and gave the first 5 rules), Jeremiah Owyang (chalked down next 2 rules), Cameron Olthuis (gave us … Read more
Param Shobhit Team Leader – Web Content Social Media Optimization (SMO) is the next step in Search engine optimization (SEO) in the era of Web 2.0. Whereas SEO is optimizing the website for search engine software i.e. crawlers, the SMO is optimizing the website for the human readers.