Wisitech Blog

Headline! Headline! Headline! – Its importance never ceases

February 25, 2008

“Four out of five people only read headlines. Nothing more”, said David Ogilvy, famous ad man and author of Confessions of an Advertising Man. And if people DO choose to read the rest of...

Essential ingredients of a good sales letter – Part III – What makes it attractive and user friendly?

February 19, 2008

Ritesh Sahay Senior Web Content Writer A sales letter is nothing less than an advertisement. The word “ad” immediately conjures up images of typical print or TV ads in our minds. However, web advertising...

Essential Ingredients of a Good Sales Letter – Part II – What It Can Do For Your Business

February 13, 2008

Ritesh Sahay Knowing the basics of framing a good sales copy goes miles in helping you judge whether your sales letter will ring a bell with the audience or not. As I discussed in...

Essential Ingredients of a Good Sales Letter – Part I – What It Can Do For Your Business

January 30, 2008

Writing sales letter is the second most lucrative form of writing, first being writing ransom notes! Sounds witty? But I mean it. An effective sales letter can actually act as a cash sucking unit....

Want To Make Web 2.0 Work For Your Business?

January 4, 2008

Silicon Valley loves its buzzwords, and none more than it does Web 2.0 these days. But what exactly is it in terms of website development and strategic internet marketing? Unless you’re a diehard techie,...

Rebirth Of ‘Positioning’ – Brand Wikization

December 19, 2007

Param Shobhit Team Leader – Web Content So ‘positioning’ is dead if Larry Light, McDonald’s chief global marketing officer, is to be believed, but ‘Marketing’ per se is not. So long as there will...

Web Marketers Beware…Positioning Is Dead

December 12, 2007

Have you heard that McDonald’s, the premier mass market branding giant, is doing away with “positioning?” And if McDonald’s is doing away with positioning, far reaching changes in the way we see and do...