Wisitech Blog

10 Essential Steps for Making Newsletters Newsworthy

July 16, 2008

A good, interesting newsletter with appealing content and design can go a long way in enhancing your goodwill and business. First of all, it helps you to make people...

20 Advanced Techniques to Improve Adwords Campaign Revealed

June 30, 2008

Google Adwords is one of the most important sources for getting instant targeted traffic towards your website. With the rising costs of Cost Per Click (CPC) becoming worrisome, it...

12 Tips to Create Good Quality Web Content

June 12, 2008

Compelling and relevant content is a must in a website which aims to attract more visitors and better business. By visitor, I mean not just any visitor, but specifically...

Semantic Web – Internet Thy Future Beckons

April 1, 2008

Did you know about blogs some years ago? The answer is but obviously, “No”!Will I be writing blogs, some years down the line? In the currently prevailing format, very...

Corporate Presentation – That’s the Way You Do It

March 4, 2008

All over the world thousands of business presentations are being given every minute of the day. In offices, conference rooms, hotels, campuses, business meets, trade fairs, seminars…wherever a company...

Elance CEO Visits Wisitech

February 27, 2008

Antara Nanda Mondal Web Content Consultant It was sometime in early 2004, I think. Partho (our CEO) told me excitedly, “You know, I have come across this online business...

Headline! Headline! Headline! – Its importance never ceases

February 25, 2008

“Four out of five people only read headlines. Nothing more”, said David Ogilvy, famous ad man and author of Confessions of an Advertising Man. And if people DO choose...

Essential ingredients of a good sales letter – Part III – What makes it attractive and user friendly?

February 19, 2008

Ritesh Sahay Senior Web Content Writer A sales letter is nothing less than an advertisement. The word “ad” immediately conjures up images of typical print or TV ads in...

Essential Ingredients of a Good Sales Letter – Part II – What It Can Do For Your Business

February 13, 2008

Ritesh Sahay Knowing the basics of framing a good sales copy goes miles in helping you judge whether your sales letter will ring a bell with the audience or...

Essential Ingredients of a Good Sales Letter – Part I – What It Can Do For Your Business

January 30, 2008

Writing sales letter is the second most lucrative form of writing, first being writing ransom notes! Sounds witty? But I mean it. An effective sales letter can actually act...

Want To Make Web 2.0 Work For Your Business?

January 4, 2008

Silicon Valley loves its buzzwords, and none more than it does Web 2.0 these days. But what exactly is it in terms of website development and strategic internet marketing?...

Rebirth Of ‘Positioning’ – Brand Wikization

December 19, 2007

Param Shobhit Team Leader – Web Content So ‘positioning’ is dead if Larry Light, McDonald’s chief global marketing officer, is to be believed, but ‘Marketing’ per se is not....

Web Marketers Beware…Positioning Is Dead

December 12, 2007

Have you heard that McDonald’s, the premier mass market branding giant, is doing away with “positioning?” And if McDonald’s is doing away with positioning, far reaching changes in the...