Wisitech Blog

According to an on-page SEO study, 29 percent of 800,000+ pages crawled had duplicate content.

Becoming a published author is a dream of many writers. Undoubtedly, getting your novel or short stories’ collection or poems’ compilation published is not an easy task, especially, if you are  a debutant or do not own any famed titles. However, with the advent of digital technology, nothing is impossible anymore. There used to be a time when self-published authors  had to face a dismissive readership. Amazon’s publishing platform Kindle proved to be the gamechanger. In a short spell of its existence (launched in 2007), it has  become the most popular platforms for authors, both established as well as those who are trying to gain a foothold in the literary world. (more…)

Time constraint is the master of ceremonies in our lives in present times. It leads all our performances. Gone are the days of long mails and detailed contents. We neither have the time nor the mental set up any more to go through lengthy mails. It is the way the cookie crumbles and nothing can be done about it. (more…)

Content marketing has become a discipline on its own. If done correctly, it can promote brand recognition and enhance lead generation. But crafting the best content for your online visitors is no simple task. There are plenty of things to consider before hitting that publish button. It pays to remember that you only have a few seconds to capture the interest of your readers, so ensuring that everything falls in their rightful places is a must. The following are some tips to help you set up a winning content creation strategy.

With any business, creativity (and possibly your budget) plays a large role in the content marketing you are able to achieve. There are multiple ways to expand your reach to consumers, and below are the 7 innovative ideas to improve your content marketing.

Crowdsourcing is fast becoming a quick way of collecting, distributing and accessing relevant information without spending too much money.

There are many people who can write really fast. What they need is just an idea about what to write on and will complete the job within deadlines. But this is not so in case of many good writers, writing is often a slow procedure. If you are in the writing business, you need to put your thoughts into paper fast without compromising a penny on the quality front.

Ebooks, or books in electronic format have become a popular medium for publishing, thanks to their convenient format, instant and easy distribution and cost-effective price range. While the most popular format of ebook publishing continues to be PDF, other mediums are in vogue as well. Readers can receive ebooks by email or download them from the Internet. Many ebooks are distributed free as well, but the premium ones come for a price. (more…)

Catchy and well written headlines go a long way in creating the right impression about your company on Twitter. You want to say many things about your company but with Twitter you have to restrict yourself to just 140 characters. Yes, just 140 characters and you can create a viral buzz if you get them right! (more…)

Advertising on the internet has come a long way from the initial days of banner ads. Online advertising now offers a variety of proven and smart tools which, if handled intelligently, can become great revenue sources.

Behind the creation of any web site there is a definite purpose, either to sell some products or services, or to inform and educate or to present and enhance a company’s corporate identity. It takes quite a lot of time and resources and a dedicated professional web development team to make a credible and attractive web site. (more…)

A good, interesting newsletter with appealing content and design can go a long way in enhancing your goodwill and business. First of all, it helps you to make people aware of your business or service. Secondly, it aids in generating sales of your products and services. And last but not the least; it ultimately helps your business grow. All kinds of businesses or organizations use newsletters to create a regular communication channel with their existing clients and other prospective customers. (more…)

Compelling and relevant content is a must in a website which aims to attract more visitors and better business. By visitor, I mean not just any visitor, but specifically the visitors who are actually looking for what you're offering. To make this happen, your website needs to have focused content laid out in reader-friendly format and containing, in just the right density, the most searched for keywords pertaining to your area of business.

Did you know about blogs some years ago? The answer is but obviously, “No”!

All over the world thousands of business presentations are being given every minute of the day.

“Four out of five people only read headlines. Nothing more”, said David Ogilvy, famous ad man and author of Confessions of an Advertising Man. And if people DO choose to read the rest of the ad, they make that decision based on the headline.

Ritesh Sahay Senior Web Content Writer

Ritesh Sahay

Writing sales letter is the second most lucrative form of writing, first being writing ransom notes!  Sounds witty? But I mean it. An effective sales letter can actually act as a cash sucking unit. It can tremendously help you to pocket more sales and penetrate sharply into newer markets worldwide. Plus, it can also be used as an effective way to be in touch with your existing customers and keep them informed on new product arrivals. (more…)