Category Archives: Google Updates

Google’s “Phantom” or “Quality” Algorithm Update Lowers Websites Rankings Badly

Google's April algorithm update "Mobilegeddon" was designed to favor mobile-friendly sites. Hence, the fall in the search engine rankings of smartphone-friendly sites in a week after the mobile update was quite a shock. Websites, both desktops and even mobile friendly ones, have lost rankings in the latest search results – especially those websites that don’t boast of rich, informative, value-added content. Read more