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Category Archives: Mobile Marketing
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Facebook Canvas – An Exciting Tool to Lure Audience for Digital Marketers

July 19, 2016 | Neha Arora

It’s no national secret that people spend a great deal of time on their smartphones. Right from booking movie tickets, answering mails, to browsing Facebook, our cellphones have become our lifelines. As a Facebook user, how many times have you experienced slow load times when clicking on ads? Answer is multiple times. When it comes to introducing new technologies in social media, Facebook has always been a forerunner. Its latest introduction - Canvas is not just exciting for users but a great tool for digital marketers too. So what isSEE DETAILS

How to Make your Mobile Marketing Effective?

October 7, 2015 | Neha Arora

Any online business eager to reach the maximum potential customers cannot afford to lose out on the ever-growing mobile social marketing. Take a good look at the people around you. Most people, whether students or professionals, homemakers or executives use smartphones - chatting, browsing, clicking pictures, shopping and managing myriad activities and even chores. Or think for a moment – when was the last time you spent a day or even a few hours without your smart phone? The smartphone has become a part and parcel of daily life. ItSEE DETAILS

Google New Algorithm to Penalize Non-Responsive Sites

April 16, 2015 | Neha Arora

Non-responsive websites are going to suffer badly in the search engine results, no matter how much search engine optimization efforts have been invested in achieving high search engine rankings.

Mobile Advertising and Marketing

AdDoot – Stretching the Limits of Mobile Advertising and Marketing

May 6, 2009 | Gitanjali Verma

Consider this: Mobile advertising in India holds a huge potential and is still largely untapped. It presents a great opportunity for the following reasons: With 340-million mobile subscriber base in India and 100 million additions a year, not even 1% users have been targeted by mobile marketers Current mobile advertising in India is a little more than Rs 40 crore, and is expected to grow to Rs 500 crore by 2011. Competition is still at a nascent stage in India with primarily mGinger and mKhoj, the two market leaders, providingSEE DETAILS

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