Category Archives: Mobile Marketing

How to Make your Mobile Marketing Effective?

Any online business eager to reach the maximum potential customers cannot afford to lose out on the ever-growing mobile social marketing. Take a good look at the people around you. Most people, whether students or professionals, homemakers or executives use smartphones - chatting, browsing, clicking pictures, shopping and managing myriad activities and even chores. Read more

Google New Algorithm to Penalize Non-Responsive Sites

It can be outright frustrating if the website you are trying to access comes up all spread out and garbled on your device. Well, there is nothing wrong with your phone. The website is just not up with the times. Well, if you have been dragging your feet on making your website mobile-friendly, its time to pull up your bootstraps and speed up the transition. You won’t be given a choice anymore. Read more

AdDoot – Stretching the Limits of Mobile Advertising and Marketing

Consider this: Mobile advertising in India holds a huge potential and is still largely untapped. It presents a great opportunity for the following reasons:
  • With 340-million mobile subscriber base in India and 100 million additions a year, not even 1% users have been targeted by mobile marketers
  • Current mobile advertising in India is a little more than Rs 40 crore, and is expected to grow to Rs 500 crore by 2011. Read more
Mobile Advertising and Marketing