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Category Archives: Search Engine Optimization
cheat sheet for digital transformation

Surviving COVID-19 Lockdown – 3 Essential Cheat Sheets for Digital Transformation

April 16, 2020 | Antara Nanda Mondal

The COVID-19 pandemic is rewriting the way businesses operate. There is a new emerging need for digital transformation for businesses. How to go about it is the question?

Rising to COVID-19 Crisis: WE ARE WORKING FROM HOME, IN REAL TIME!

April 13, 2020 | Antara Nanda Mondal

The COVID-19 pandemic has plunged the whole world into an unprecedented crisis together. The unknown and uncertain has made businesses rethink their strategies. Operations have ground to a standstill, factories are shuttered, workers have been sent home. It’s a new order that is emerging in the workplace – the workplace is now your own home. ‘Stay Home, Stay Away’ is the new mantra for survival.

5 Ways Businesses can Leverage SEO to Combat COVID-19 Pandemic Impact

April 5, 2020 | Wisitech InfoSolutions

COVID-19, the scourge of 21st century. The faster this Coronavirus pandemic is spreading, the faster it is affecting businesses around the globe. Due to the emerging situations, supplies and stocks are running low, shipping has slowed down or halted and many businesses are struggling to keep afloat during the worldwide lockdown.

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Why Other Businesses Are on Top Not Yours!

December 30, 2019 | Dindayal Gupta

The question is most likely to puzzle your mind when you see your competitor’s ranking high on Google, Amazon or other digital platforms. It happens! But if it continues, you may not continue. Well, Google or Amazon doesn’t have any enmity with your business. It demands a dedicated digital marketing effort to build a site which is usable, useful, reliable and, deliver a meaningful and relevant experience to users.

Improve Website Bounce Rate

How to Improve Your Website Bounce Rate with Advanced Methods

December 6, 2019 | Rimple Sethi

Website bounce rate. If you know what it is, you know what are the disadvantages of having a higher bounce rate, and if you have not much idea about this term, here is what bounce rate means:

30 Years – Why the World Wide Web Has Been Such a Great Enabler

March 20, 2019 | Anand Paul Xess

The World Wide Web turned 30 on March 12, 2019. Just two months before on January 16, Wisitech celebrated its 20th year in operation. In simple terms, we are just 10 years younger than the Big WWW! :)

How to optimize blog post images

A Guide on SEO Image Optimization

October 9, 2018 | Wisitech InfoSolutions

A picture is worth a thousand words. It’s hard to design, or even to imagine a website with no images. Despite the argument that images make a website heavy, it’s an open secret that they are important for user engagement, which is a key determinant of the website performance or search engine optimization. Today’s blog is dedicated to the art of image optimization. Before you dive into it, it’s important to understand the following aspects.

ARTIFITIAL INTELLIGENCE IN ECOMMERCE

5 Reasons Why Your E-commerce Cannot Afford to Ignore Artificial Intelligence

July 5, 2018 | Wisitech InfoSolutions

From USD 2.3 trillion in 2017, the worth of eCommerce transactions is estimated to reach USD 4.88 trillion in 2021.

How to Optimize for Google Voice Search

July 2, 2018 | Wisitech InfoSolutions

50% of all searches will be voice searches by 2020, according to comScore. Watching the increasing adoption of smartphones and smart speakers such as Amazon Echo, Google Home, HomePod, to name a few, it’s evident that voice search is going to bring a tectonic shift in digital marketing.

Why App Search Optimization is Critical for Your Business Success

May 3, 2018 | Wisitech InfoSolutions

No matter how good a product is, it serves no purpose till its customers know about it, use it and rely on it. The same goes for your business app. It’s not enough to build an engaging app with excellent features, but also equally important to make users know about it.

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Embrace the Change in the Online Market

February 20, 2017 | Peeyush Sharma

By late fall each year; we Canadians get ready to welcome winter. Winters in Canada can be severe. I am sure people all around the world from all walks of life get prepared to accept what needs to be accepted as a change. Be it in the course of nature, in family life, in career and profession, in social context or what may it be. Change is inevitable and must be embraced. And the best news is that help is available. (more…)

Sales Dropping in Your Etsy / Amazon Store? It’s SEO You Need

December 30, 2016 | Peeyush Sharma

In the past few months, many a client have approached us with the concern that they are witnessing a steady fall in the positioning and search visibility of their products in their Etsy or Amazon stores, which is adversely affecting their sales and profits. Either their shops which had good sales turnover are witnessing alarming dips or their products are not showing up in the search results at all. (more…)

Penguin 4 update

Google Penguin 4.0 Update – Now Part of Real Time Search Algorithm

November 9, 2016 | Wisitech InfoSolutions

If you are working as an SEO specialist in any organization, then you must be aware of the regular updates Google releases from time to time in order to stop web spam activities. The latest of course is Google Penguin 4.0 Update.

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7 SEO Predictions and #BigIdeas2016

January 5, 2016 | Peeyush Sharma

What are the #BigIdeas2016 for Internet Marketing? Well, there is no dearth of ideas really. Question is which of these #BigIdeas2016 are here to stay and reap results and which are just bubbles that will burst after a while. If we look back at 2015, one of the biggest trends of the year was mobile traffic overtaking the desktop traffic. Not surprisingly, this has given a powerful overhaul to search engine optimization practices. #BigIdeas2016 for SEO is going to be leaning heavily in favour of mobile traffic, which in all likelihood will increase further. In 2016, the aim will remain to fetch more out of conversions. Let's have a look at some of the #BigIdeas2016 projections: (more…)

Prevent Google Penalty, Get Rid of Poor Backlinks with Disavow Tool

October 30, 2015 | Neha Arora

It is believed that the higher the number of inbound links to your site, the higher will be your website’s rankings. Search Engine Optimization SEO experts understand the significance of inbound links. However what if a non-relevant website or a site with low Page Ranking is linking back to you? What if your site is receiving links from adult sites? (more…)

Make sure your Online Listings are Right and Consistent

August 11, 2014 | Samuel Joyce

Most of the entrepreneurs, big or small, know the significance of listing their businesses online; unfortunately not many of them give undue attention to updating the information of their businesses online. It is essential to stop wasting your time, money and energy behind insignificant marketing tools that have less ROI, and focus on online listings of your business.

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SEO Tricks That Will Work in 2014

January 28, 2014 | Neha Arora

The unannounced and unexpected arrival of Google algorithms every now and then makes the SEO world go into a tizzy. The year 2013 rocked the world of web marketers with the launch of Hummingbird and improvisation of Penguin and Panda. Many conventional rules and tried techniques for search engine optimization and marketing were reviewed or dumped. Now that we have entered 2014, there are some SEO practices which will still rule and some new ones would need to be adopted.

How to Improve your Search Ranking

7 Social Media Strategies you can Use Right Now to Improve your Search Ranking

December 11, 2013 | Yasir Khan

It is now clear that social media has an impact on search rankings. So how do you leverage social media to maximize your search rankings? Here are 7 simple strategies to do so:

Tips to Fly High with Hummingbird Algorithm Update

October 7, 2013 | Pankaj Sharma

Google on September 26th announced the launch of the new search algorithm, Hummingbird (though Google had started to use it a month earlier).

Responsive Web Design Service

Top 4 Benefits of Responsive Web Design You Can Not Ignore

June 14, 2013 | Neha Arora

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