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Category Archives: Social Media Optimization

Twitter Update 2016 – Removes Image, URL, Names from 140-Character Limit

June 3, 2016 | Neha Arora
Did the Twitter 140-character limit hamper your creativity? Did you feel frustrated that you could not write more in a tweet because the url share or picture ate up those few characters? Over the years, Twitter has emerged as one of the most popular social networking sites, the other being Facebook. From a micro-bogging site with a simple 140-character text message, it has evolved as a powerful medium for brands to reach existing and new customers. However users have often complained about the lack of space for expression. The 140-characterSEE DETAILS

Will Google+ Outdo Facebook?

August 11, 2011 | Wisitech InfoSolutions

Can Google, the big daddy of Internet ventures, feel threatened by Johnny-come-lately social networking site? Yes, it does and takes the challenge right by the horns. Launched on 28th June, 2011, Google+ is designed to be more private and promises better functionality. It can be easily integrated with your mail and search as well.

Social Media Sites Connect You to Your Targeted Audience

September 21, 2009 | Gitanjali Verma
One more term which is increasingly being heard in the internet world these days, especially with regard to the way in which people are communicating and connecting over the web is “Social Media” . Social media typically refers to  social networking platforms and no  online marketer can ignore the importance of such platforms especially with regard to creating a buzz about a particular product or service or event or issue. Having said that, one can add that  most marketers are not using this powerful platform the way they should beSEE DETAILS
social media marketing benefits for businesses

Headlines can make or break your presence on Twitter

April 27, 2009 | Gitanjali Verma
Catchy and well written headlines go a long way in creating the right impression about your company on Twitter. You want to say many things about your company but with Twitter you have to restrict yourself to just 140 characters. Yes, just 140 characters and you can create a viral buzz if you get them right! Headlines can often make or break your attempt to garner attention towards what you want to say or share. If you get your headline right, you can create an instant impact among your readersSEE DETAILS
Social Media Marketing Services

Twitter- The New Step towards Online Success

April 17, 2009 | Gitanjali Verma
In our last to last post “4 tips to Twitter your way to marketing glory”, we discussed mainly on how to use Twitter for marketing purpose. Not for nothing are some of the best known brands and top companies of the world such as Amazon, Dell, ESPN, Intel Software, CNN, Delta Airlines, New York Times and BBC to name a few, are using Twitter as part of their social media marketing (SMM) strategies . Twitter has proved to be one of the easiest and the most influential ways to reachSEE DETAILS
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Leverage MySpace to Build Your Brand

April 9, 2009 | Gitanjali Verma
The success of a web site depends on lots of things such as appealing design, good backend structure, well written content with proper keywords, and how diligently the site has been marketed on the web. Viral marketing helps in making your web site get noticed on major search engines and goes a long way in building your brand equity. To build some smart viral marketing campaigns, you can leverage MySpace social networking capabilities. Start by creating a profile of your company or products/services on MySpace, which is used by mostSEE DETAILS
myspace marketing

4 tips to Twitter your way to marketing glory

February 20, 2009 | Gitanjali Verma
Twitter which was launched only as a way of telling friends and family “What are you doing?” has now become more of a microblogging tool, a news announcement tool, a networking tool, and of late, a marketing tool. Yes you read right, Twitter can be used very successfully for marketing. Twitter is all about communicating through small, quick spurts of content. Any web marketer worth his/her salt who knows how to derive advantage from regular blogging formats will be able to identify the marketing potential of Twitter which looks justSEE DETAILS
twitter features and benefits

Social Media Optimization …First Five Rules…Reloaded

October 17, 2007 | Wisitech InfoSolutions
Param Shobhit Team Leader - Web Content Now that we have defined SMO (Social Media Optimization), the next step is to understand how to make it work. The pioneers of SMO like Rohit Bhargava (who coined the term and gave the first 5 rules), Jeremiah Owyang (chalked down next 2 rules), Cameron Olthuis (gave us rules # 8 - 11), Loren Baker (defined 12th and 13th rule), Lee Odden (the contributor of rules # 14, 15 and 16) have begun the process of putting this online marketing concept into use.SEE DETAILS
social media optimization

Social Media Optimization…The Next Level

| Wisitech InfoSolutions
Param Shobhit Team Leader - Web Content Social Media Optimization (SMO) is the next step in Search engine optimization (SEO) in the era of Web 2.0. Whereas SEO is optimizing the website for search engine software i.e. crawlers, the SMO is optimizing the website for the human readers. To elaborate, SEO involves adding popular, most searched keywords to your website and then increase the inbound links by promoting those keywords over various platforms, so that when crawler comes to your site it would give your web page higher rank basedSEE DETAILS
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