Category Archives: Web Design and Development

Top 5 Recent Website Design Trends that Impact Customer Experience

Since the origin of mankind, humans have always been attracted towards arts as a visual representation of something or someone that is easy to understand and takes less time to comprehend. Even if the subject has a certain kind of complexity to it, in the visual form it becomes much more simplified and its intended impact stays intact in front of the audience. Every element that exists in this world has a certain artistic trait, be it a business or any other kind of profession, and the internet isn’t untouched for sure. After the emergence of numerous websites involved in an infinite number of businesses, the artistic aspects have become much important than ever due to several reasons, most important of which is to lead the cut-throat competition every second. Several technological advancements in the field of website designing have emerged lately that connect it with the aspects of technology such as improved website design frameworks, new innovations in user experience/user interface (UX/UI), artificial intelligence (AI), parallax scrolling etc.  

Bootstrap framework

Currently, there have been several website design frameworks that are considered to respond efficiently by both web designers and web developers like Bootstrap, Foundation, Pure, Skeleton etc. Among these, Bootstrap has emerged as one of the best responsive website design frameworks. Bootstrap is known for its structured grid system and various navigational elements and also has a start-up guide that helps the developers to build various kinds of websites without much hassle. Besides it, the framework has a strong mobile support that makes the websites built with it easily viewable on any mobile device like cell phones and tablets.  

UX/UI elements

Designers and developers are focusing on improving the UX/UI aspects of websites as an essential part of design. A satisfying and efficient experience to the users browsing through the websites has always been a major concern for developers. UI design, an integral part of UX, has provided the essential techniques to meet the expectations.  

AI assistance

AI is one of the most trending digital elements that have been integrated in almost all spheres of technology, especially in robotics and website development. Not only it helps the developers greatly to build websites without glitches or bugs, but also provides assistance to users in form of various website design aspects. One of the finest examples of AI is chatbots that enable the users to chat with the AI regarding any query and auto suggestions where the users are provided with suggestions based on their search experience. UNICEF’s U-Report is a Facebook Messenger-based chatbot that helps people speak about urgent needs in their communities.  

Parallax scrolling

Parallax scrolling is yet another innovative and one of the latest trending website design aspects that has emerged popular in recent years. It helps the users in scrolling background and foreground content of a web page at different speed. This technique creates an illusion of depth giving a 3D effect to 2D elements. This scrolling experience is definitely visually appealing to the users and also highlights the information provided on the websites. The website The Boat, which tells a story in a comic book format, has a great parallax scrolling feature.  

Design trends

Two website design trends that have taken the internet by storm in recent times are flat and material design. Flat design format reduces the loading time of the web pages to a significant extent, whereas material design emphasizes on minute multimedia elements such as layers, shades, color theme, animations etc. Material design also enhances the navigation experience of the website. There are many more other design-aspects that can be taken care to make the customer experience better for your website. Most of it comes from the current trends and observation. If these two are followed consistently, running a website smoothly will be a hassle-free experience.

Looking to Promote your Website with Latest Designing Trends?

Social Media Services by Wisitech

‘Proactive-ness and Desire to Think Solutions as Their Own Project’ – Reviews Wisitech is a Specialised HR Consulting that take care of all your HR needs from validated data to rewards and training plans, from productivity management to career building. Initially, we started with a smaller project of presenting a section of presenting a survey report on the website that explored the scourge of sexual harassment of women in the workplace. Happy with the solution we presented, they upscaled the project to a complete revamp of their website. We had a tight deadline to meet their nationwide launch and within that time we had to design, develop and deploy the corporate site which would have a unique positioning of encouraging women to work on Human Resource Development-related assignments from home or office. On successful completion of the project within the specified deadline and budget, we were delighted and excited to receive this great appreciation from the client Mandeep Singh, Partner - Talent & Rewards at on Good Firms Review. We needed to develop a site in a short while for a nationwide launch. The team at Wisitech was not only able to understand what we want as an outcome but were able to give ideas and suggestions to make sure the site is user-friendly and communicates the message we want to. Above all, everything came in the budget we had. Overall I found them solution oriented and a team which works almost as an extended arm of my project team. I have come back to them a second time and have given references to other clients also. They are someone who would be able to deliver what is promised with an added few extras. What do you like most about the company? Their proactive-ness and the desire to think for solutions as if it is their own project and not as clients. Good firms review of Wisitech by HR Helpdesk Services: Web Development Project Budget: $10001 to $50000 Project Duration: 4 Weeks Project Status: Completed Like what you've been reading? Contact me at or call me direct 011.4651.6521 for useful and professional advice on what you can do to turn your ecommerce venture, website or digital marketing towards greater sales and higher profits. 
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Basicxx: UAE & Saudi Arabia’s Fashion Ecommerce Store on Magento

An engaging and user-friendly fashion store built on the Magento e-commerce application, Basicxx is one of the biggest online fashion stores in the Middle East. It is the one-stop-shop for the latest trends at the best prices. Dresses, tops, trousers, corporate wear, sports gear, kids’ clothes, shoes, or even home décor items – you name it, and you’ll find it at Basicxx.

Why go for Magento Ecommerce Platform?

Wisitech designed and developed the Basicxx e-commerce store on the Magento Shopping Cart to leverage its powerful and spacious platform that allows hundreds of thousands of products and huge amounts of order handling per hour with your preferred look and feel. Read more

Snap Analytx, A New Space for Sharing Big Data: A Wisitech Success

Wisitech recently developed the website of Snap Analytx, an innovative way to share pre-built prediction models and build space for sharing big data.

Snap Analytx: Share your prediction models with the world

The Challenge To position a start-up as an exciting, new space for sharing big data, especially in a market dominated by IT mammoths like IBM, Oracle, SAS and Microsoft. Read more

BBC News Now Have a Responsive Website

Finally, British Broadcasting Corporation (BBC) News has a responsive website (beta version). This latest development, according to the media giant, is an attempt to please mobile visitors to their site. Robin Pembrooke, Head of Product, BBC News in BBC’s official blog, “Online, we’re globally reaching more people than ever before – we now see 145 million visitors a month, and in the last month we’ve also seen our highest ever weekly reach of 57 million visitors.” Read more

Responsive Web Design is the Mantra for a Successful Website Today

Users across the world are relying on their portable devices to access the Internet. They make purchases online, buy tickets, access information on their smartphones, tablets, and what not! People just don't have the patience to wait for the site to load on their screens. If a user opens your website on his mobile and if your site takes eternity to open or doesn't load at all, you are likely to lose a potential customer. This makes it all the more necessary to have a responsive web design for your site. Read more
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Top 4 Benefits of Responsive Web Design You Can Not Ignore

Booking hotel rooms on your mobile device. Paying your bills online from your tablet. Utilizing all your travel time to finish that tricky presentation on your laptop. Virtually everything is available on the go now! All online businesses are going in for websites that are viewable and operational on a wide range of devices such as smart phones, iPads, iPhones, laptops, desktops and tablets. Read more