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Essential Ingredients of a Good Sales Letter – Part I – What It Can Do For Your Business

January 30, 2008 | Wisitech InfoSolutions
Ritesh Sahay

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Professional sales letter writing services get you more conversions on your business newsletters



Writing sales letter is the second most lucrative form of writing, first being writing ransom notes!  Sounds witty? But I mean it.

An effective sales letter can actually act as a cash sucking unit. It can tremendously help you to pocket more sales and penetrate sharply into newer markets worldwide. Plus, it can also be used as an effective way to be in touch with your existing customers and keep them informed on new product arrivals.

Irrespective of the nature of business, there is one thing you must do to make the most of your business, and that is get excellent copywriting for your sales letter. If you don’t know how to write a business letter, or how to get one written, you will be losing out on a much larger market share for your products/services.

A compelling sales letter can turn the lay reader into an eager buyer. A well written sales letter can help you grow your market by leaps and bounds.

If you write them regularly, in an interesting, engaging style, providing your customers with a fresh look to your products, you can build up a rapport with your target audience. You can get them interested in your products/services, encourage them to buy and also forward the sales letters to their friends and acquaintances, thus giving you free word-of-mouth publicity.

What do you need to have in order to create a sales letter that kills?

An expert writer uses sales letter to sell and not to tell. Here are a few tips that can help you write a killer sales letter.

$1 KISS! Keep it short and simple. Long copies needs time to read. They can be b-o-r-i-n-g too.

$2. Be creative: There is no rule for copywriting. No classroom where it can be taught. You learn it by twisting your brain cells. By being observant. By seeing things beyond ordinary.

$3: Break Rules! There can be penalties for breaking traffic rules. But a copy written beyond ordinary rules can rule the roost.

$4. Talk sense, not out of your hat: Breaking rules doesn’t mean making your copy complex and incomprehensible. Your copy must make sense. Think out of box but not out of universe.

$5 Cut out the jargon: If your target audience is purely the trade industry people, you can show off your knowledge of buzzwords, albeit only to a limited extent. Plain, simple English is the hands down winner always

$6: Get a gripping headline: Do you remember the headlines of today’s newspaper? OK. Any headline that has grabbed your attention and you thought what follows will be interesting to read. Here is the catch. You read the headline first and then go to the details.

Make your headlines interesting. If it’s possible it can be 4-5 word summary, but in a unique way, of the whole letter. Brainstorm before you finally choose one. I won’t be surprised if thinking up a headline takes up most of your time.

In this piece, I talked on what a sales letter can do for your business and have provided you with some basic information on effective copywriting. In my next post, I will be discussing about essential ingredients of good sales letter.

Do not miss to read “Essential ingredients of a good sales letter – Part II”. This will help you add meat in your sales copy and understand “what can set your products apart.”

Contact us for compelling sales letters and email marketing content.

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