Five Simple Steps To Building An AdWords Campaign
January 18, 2010
Google is undoubtedly the most popular search engine on the Internet and the undisputed leader on the World Wide Web. Google offers a revolutionary advertising tool called AdWords which was launched a few years back with the purpose of providing highly targeted advertising solutions. It has given tremendous results to marketers in terms of web marketing services and shown remarkable growth in the past few years.
The five simple steps to an excellent AdWords campaign or great web marketing services are the following not necessarily in hierarchical order.
Step 1: Select the most appropriate keywords that will trigger your ad. These keywords should be the probable words with which your target audience would search when looking for a similar product or service.
Step 2: Now write the ad with an appropriate title, two lines of description (one line ideally describing the features and the other explaining the benefits), and the display and destination URL’s. Take special care to use your targeted keywords wisely and usefully.
Step 3: Fix the daily budget you want to allocate for your web marketing services or the particular campaign.
Step 4: Select the amount you would be willing to pay if someone clicks on your ad.
Step 5: Select the geographical location where you would want your ads to be displayed.
These are the simple yet most important steps to a good PPC campaign. A well planned and executed campaign will start showing results immediately.
The best part is that more the number of clicks on your ad, lesser the amount you will have to pay. The success of your campaign depends largely on your keyword selection. Do it right and you will get the most targeted traffic to your website.