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If you are working as an SEO specialist in any organization, then you must be aware of the regular updates Google releases from time to time in order to stop web spam activities. The latest of course is Google Penguin 4.0 Update.
Google’s team works very hard on these updates, so that all businesses follow search engine guidelines defined by Google. As a result of this, the end user will be delivered with the highly relevant and accurate result in the SERP.
There are a number of Google updates on which the rank results are dependent within the SERP. Below are some major Google updates listed:
Google displays search results on the basis of these updates and whenever Google releases any of these update, webmasters see a definite fluctuation in the ranking of their websites.
All those websites which have been found using unauthorised, suspicious and spammy activities have been penalised by Google. The search engine will either throw those bad websites in the sandbox or list them down the button within the SERP.
Hence, a genuine approach is required to build Natural Backlinks as per Current Off-page SEO Trends in order to avoid Google spam penalty.
Google Penguin update is basically meant to fight spam activities such as acquiring bad backlinks, buying links and gaining links through various link networks in order to give a boost to Google rankings for some specific set of keywords on search engine result page.
Penguin 1.0 was first released on April 24, 2012 which impacted approximately 3.1% of the search queries based on the spam activities.
Nearly about 4 Years after the first release Google announced Penguin 4.0 version on Sept 23, 2016 which was the 4th major Penguin release. It is included as a real-time core ranking factor within the Google’s algorithm for search results.
Prior to Penguin 4.0, its algorithm caught those sites which were spamming Google’s search results through spammy, paid, automated backlinks and penalized them until the next release was out into the market. Even after rectifying the spammy links from their system, those sites which got penalized remained in limbo till the next release .
But, after the announcement of Penguin 4.0, the regular webmaster would be much relaxed as it is now a real time update. That means Google will re-crawl and re-index the web-pages and analyze them with the real time Penguin filter. In other words, after fixing the spammy backlinks issue the sites will be freed as a regular part of Google algorithm.
Google Penguin 4.0 also says that the webmaster doesn’t need to worry about the imposition of penalty on the entire site, as now there will be more granular filtration process involved for the penalty. Only those web pages will be affected which have been caught with spammy and unusual backlinks, paid links, automated links, etc.
In other words, those pages which are not spammed with links will not be affected by Google’s real-time update.
As it is now clear that Penguin algorithm will no longer be updated in future as it is now a part of core Google update and will impose a penalty on those websites which are using different types of black-hat link building schemes in order to manipulate search engine rankings. Now it is the duty of search engine optimization experts to measure the link spam score of their website and rectify links in order to get rid of this penalty. And those webmasters who will work towards achieving minimum bad backlinks, keeping in mind the Google guidelines might win the race. Finally you can say that this real-time Google Penguin 4.0 Update algorithm will be highly legitimate and will play a very decisive role for the complete SEO practitioners.
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Manoj Rawat, a Growth Hacker, Ideator, Innovator and Experienced SEO, SMM and Marketing Consultant with over 7 years IT experience. Loves to share marketing tips & strategies among online marketers. He is an avid sports person, traveller, explorer & nature lover. Also an active member of online project management tools platform cum tech social network.
