How to Make your Mobile Marketing Effective?
October 7, 2015 |
Neha Arora
Any online business eager to reach the maximum potential customers cannot afford to lose out on the ever-growing mobile social marketing. Take a good look at the people around you. Most people, whether students or professionals, homemakers or executives use smartphones – chatting, browsing, clicking pictures, shopping and managing myriad activities and even chores.
Or think for a moment – when was the last time you spent a day or even a few hours without your smart phone? The smartphone has become a part and parcel of daily life. It has changed the way people communicate, connect and shop. Everything from the regular grocery shopping to gadgets and clothes is now bought online. As per Booker, on an average, users spend around 3.3 hours every day using their smartphones. About 40% of smartphone users shop online once a day or more through their smartphones. About 80% of users use smartphones for hunting products and comparing prices. Not surprisingly then, the percentage of small businesses using mobile technology has increased from 66 percent to 77 percent in 2013. Users are accessing social media and e-commerce sites via these devices. Hence, the presence of your business on mobile devices has become a necessity. It is no longer a matter of choice. Here are some tips to enhance your mobile presence:
Get a Mobile Friendly Site
A fully functional desktop website used to be the only necessity for an online presence earlier. But today the equations have changed. Unless your website is mobile-friendly, you are losing out on a huge number of potential mobile customers. It is foolhardy to assume that what works for desktop will work for mobile site too. Images do not look the same on different devices. A mobile-friendly site should be easily loaded and viewed across different screen sizes. If your website is taking an eternity to open on mobile phones, you are driving away your customers even before they have reached your online store. Remember, you are dealing with the mobile audience, which is already hurried and distracted too.
Host a Mobile App
Around 80% of mobile users spend their time in mobile apps rather than in web browsers such as Chrome. Mobile apps are not just meant for big brands. Small to medium size businesses too are following suit knowing well that a successful mobile marketing involves more than just having a mobile-friendly site. Hosting a dedicated mobile app for your online business takes your mobile marketing to the next level. Seeing your app icon on mobile screen will keep your business visible to your existing and potential customers at all times. Besides the biggest benefits of having a mobile app is that you can keep your customers updated about latest special sale discounts, and promotions right at their fingertips.
Mobile Advertising Mobile advertising has jumped from 10 percent in 2013 to 21 percent in 2014. Mobile advertising is exploding as compared to other digital advertising formats. Businesses are striving hard to catch the attention of ever growing mobile users. The major advantage of mobile advertising is that you are reaching the audience wherever they are as their devices are handy. Wisitech, a professional
mobile apps marketing agency in India. We provide mobile app promotion, CPI advertising, and
app store optimization services.
Looking to create a mobile friendly website? Email your requirements at partho.m@wisitech.com
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