How to Optimize Google My Business Page to Maximize the Local Traffic
October 22, 2020 |
Wisitech Content Team
To achieve digital marketing success by leveraging a location-based strategy, one must optimize the Google My Business (GMB) page. A successfully done Google listing helps in maximizing the local traffic to your website ergo, potential customers. The best thing using Google My Business is that it’s free!
Google has added some great features to Google My Business recently that help grabbing viewers’ attention better. This in turn can increase how you rank in local search results. If you have an old business, chances are you have already included in the GMB list. All you need to do is to claim it. Claim and verify your Google My Business Listing by visiting https://www.google.com/business.
Now a fair warning is if you find your business has been claimed by someone else, fret not! Follow this..
After you’ve successfully made it to the Google list, don’t be lazy. Adding bare minimum details is not enough. Do not abandon it. You need to optimize your Google My Business Listing and there are so many ways to get the best results from your GMB.
1. Accurate Information Essential for Google My Business
The first step to optimize it in order to make more money for your business is to ensure your information is accurate, comprehensive, and up-to-date. You need to add the core business information properly without any error. These include the Name, Address, Phone Number, Website, Description, Category, Attributes.
This information will be indexed by Google Search, Maps and Google+, providing a foundation for your local SEO. Make sure that all the information is consistent with what is currently listed on your website. Inconsistencies in the information will negatively impact your search ranking.
2. Mention Specific Category of your GMB
Your business category and your company attributes are the areas that can make or break your Google My Business listing benefits. Be specific with the category. If you own a nail salon, specify that. Using other fancy words that might include a rather generic huge area of services will not help your listing in searches for relevant keywords.
You should consider your keyword strategy when adding your business category and attributes. In 2016, GMB eliminated users’ ability to edit descriptions and introduced attributes to provide a more accurate listing.
3. Verify Your Google My Business Listing
After submitting your details for the listing, you must verify your listing, preferably by mail. This will help Google to ensure that the address you’ve provided as a business address exists and you receive mail there. Verification typically takes less than a week. Google sends you a verification code postcard. You need to verify your listing with the enclosed code to make your business officially live.
Additionally, you also need to keep the SEO game in mind, just like your traditional website. Google uses a variety of signals to serve search results, and including important keywords and search phrases to your business. However, it is also important not to stuff your listing with keywords; Keep it optimised.
4. Good Reviews Boost You GMB Page
Reviews are also very important to optimize the Google My Business Page for local search. While good reviews will transform into sales, bad reviews can also present you with an opportunity. Moreover, the frequency of searches for reviews is increasing too among the viewers.
Creating a website is easy but to maintain and optimize the same takes a lot of expert strategies and work behind the scene. Get a professional end-to-end solution for the
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Wisitech Content Team creates informative and analytical posts on digital marketing, web technologies, ecommerce, social media, SEO and other trends in digital technologies.
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