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Tips to Fly High with Hummingbird Algorithm Update

October 7, 2013 |
Google on September 26th announced the launch of the new search algorithm, Hummingbird (though Google had started to use it a month earlier). Hummingbird is focusing on each word in query or keyword (entered by searcher), ensuring that search results are based on the meaning of the complete sentence or phrase or conversation rather than individual words. For instance, if you search of herbal supplements, Hummingbird will give preference to the pages that provide information on ‘herbal supplements’ as a whole rather than locating ‘herbal’ and ‘supplements’ individually. Hummingbird is another attempt of Google to reward high quality and more importantly ‘relevant content’ as it is also the ‘meaning’ or ‘reference’ in the context of your query.

Here are some tips to make your posts Hummingbird-friendly:

1. Try to focus on a single topic, product, idea or concept and provide detailed information about it using related words, terms, or the keyword.

2. Content is the king so make sure your post contains original content and is informational and caters specifically to the queries and keywords you are targeting.

3. Address all associated aspects of topic. For instance if your topic is based on any skin disease, talk about probable risks, causes, common symptoms, remedies, and recommend precautions and products as well. You can also recommend some experts or facilities for the same. Think from the users’ point of view what information he would be interested in knowing.

4. Don’t use irrelevant keywords just for the sake of using it. They should fit in the content naturally as Hummingbird focuses on complete meaning rather than individual words. You can alter the keywords (no need to use the old technique of inserting odd, grammatically wrong keywords).

5. It’s better to focus on a specific topic, for example prefer to write on ‘dry skin’ or skin care in summer’ rather than ‘skin diseases’ or ‘skin care’.

6. Don’t forget to add content-related tags to the post

7. Install SEO plugins like Yoast to make your post search-engine friendly 8. Give links from your page to high quality websites having high page ranks and low Alexa ranks (try to pick a keyword as the anchor test) 9. Update your blog regularly with unique and high quality content (refer to points 1-5).

Note: You needn’t to be scared from Hummingbird, provided you are not employing black hat SEO practices and your website contains original, relevant and high quality content, and is updated regularly.


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