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Know How To Increase The Sale Of Your Web Site

February 16, 2010 | Gitanjali Verma
Thousands of people are using the platform of World Wide Web for shopping for various items. Buyers visit a website selling the product they are looking for via web search, referral, advertisements, etc. But why are people not buying anything from your site even though you have got quality products and the best prices?

conversion rate optimisation tips

Well, there are a number of ways in which you can attract your target audience to your website, seal the deal and complete the sale. In fact, as a seller it’s your job to convince your buyers about your products while making them confident and comfortable about buying from your website.

Here are some suggestions that you can apply in your website:

1. Start by offer risk free guarantees, as this helps in easing your shopper’s worries related to a number of things. For instance, when a customer visits a site,  he/she weighs the options available if the product is not up to the expectations. By providing options for returning products, make the customers more confident in placing their order.

2. The information for each product must be very informative. All the details related to the product must be provided. The descriptions must be written convincingly so that the viewers feel the product they are viewing is just what they want.

3. Provide testimonials and product reviews on your website as it helps the buyer know more about the company. They feel confident that they are dealing with a genuine company. Whenever possible, seek out testimonials from satisfied customers and make them available on your site as these are best means of speaking about customer satisfaction. The same goes with product reviews.

4. Make an impressive page related to your company’s profile. Talk about the security measures and encrypted payment gateways your site has to safeguard customer information and this will help instill trust amongst your customers. The ‘About Us’ pages are frequently visited by buyers to know about the company, the team and company executives. If the visitors feel that information provided by you is not genuine, they will never buy anything from your site.

These small but valuable tips will help convince your potential customers to become long-term customers.

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