The most important fundamental human right is the freedom of expression. Anyone and anybody should be able to express their views without being discriminated against. Now the Internet has made it even simpler for us to express ourselves on the web and be heard. Blogging is the powerful web tool available to anyone armed with an internet connection and persuasive writing skills. The world is now exploring newer alternatives to traditional advertising. The web has emerged as the medium which enjoys the widest global reach and this in turn has made blogs getting noticed as the least expensive and most accessible means of making a powerful statement on the web. They are excellent means to promote a brand or a cause, to grow your business and spread awareness. To gain the trust of customers, you have to make them take part in a discussion by taking the educational route. In a discussion you always give the audience something to think about and then get them involved in an active debate. The same thing happens online in blogging. Once you get the ‘netizens’ involved in a dynamic discussion, they will freely spread the word. There are some elements of blogging you can use to gain attention and initiate action. Your blog should always provide some value to the reader by fulfill their needs and content should be fresh and original. Your titles and headlines should initiate them to take interest and read further. It is simply the power of great powerful copy through which this can be achieved. Blogging is more an expression of how you can make it interesting with what you have got to write. Rather than telling them what to do, if you can tell them how to do it, it will make a compelling read. Stories are the most convincing way to write a blog and a blog expressed in a story format will make the write-up more simple and understandable. The power of the written word has never been underestimated and it is gaining much more significance with the blogging phenomenon.