Leveraging Google Business Profile to Expand Your Customer Base in 2023
March 7, 2023
| Jyoti Babel
In today’s digital age, it’s crucial for businesses to have an online presence. But just having a website or social media accounts is not enough. To attract and retain customers, businesses must ensure they’re being found online by potential customers in their local area. It is where Google Business Profile comes in.
What is Google Business Profile?
Google Business Profile is a free tool offered by Google that allows businesses to create and manage their online presence across Google, including Search and Maps.
By creating a GBP profile, businesses can provide potential customers with important information such as their address, phone number, hours of operation, and even photos of their business.
Why is Google Business Profile important?
Having a GBP profile is important for a few reasons. First, it can help businesses increase their visibility in local search results. When someone searches for a business or service in their area, Google will often show them a map with local results at the top of the page. It is known as the Local Pack, and businesses that appear here are more likely to get clicks and phone calls.
In addition, having a GBP profile can also help businesses build trust with potential customers. When someone sees a business listing on Google with a complete and up-to-date profile, they’re more likely to view that business as legitimate and trustworthy.
How to Create a Google Business Profile
Creating a GBP profile is easy. Here are the steps to get started:
- Go to the Google Business Profile website and sign in with your Google account. If you don’t have a Google account, you’ll need to create one first.
- Click on the “Add your business to Google” button.
- Enter your business name and address. If you’re a service-based business that doesn’t have a physical location, you can choose to hide your address.
- Select your business category. It helps Google understand your business type and can help you appear in relevant search results.
- Enter your phone number and website URL.
- Verify your business. Google will send you a postcard with a verification code to your provided address. Once you receive the postcard, enter the code into your GBP profile to verify your business.
- Once your business is verified, you can start filling out your profile with additional information, such as your hours of operation, photos of your business, and customer reviews.
Tips for Optimizing Your Google Business Profile
While simply having a GBP profile is a good start, there are a few things you can do to optimize your profile and improve your chances of appearing in local search results:
Keep your profile up-to-date: Make sure your profile is always up-to-date with accurate information, including your hours of operation and contact information.
Add photos: Adding photos of your business can help potential customers better understand what you offer and make your profile stand out.
Encourage customer reviews: Encourage customers to leave reviews on your GBP profile. Positive reviews can help improve your visibility in search results.
Use relevant keywords: Use relevant keywords in your business description and throughout your profile to help Google understand what your business is all about.
Post updates: Google allows businesses to post updates directly to their GBP profile. It is a great way to promote events, sales, and other news related to your business.
Google Business Profile is a powerful tool to help businesses expand their customer base and increase online visibility. By creating a complete and up-to-date profile, optimizing for local SEO, and encouraging customer reviews, businesses can improve their chances of appearing in the Local Pack and attracting new customers.
With the right approach, Google Business Profile can be valuable to any business’s online marketing efforts and we can help you leverage its benefits. If you are struggling to build an online presence for your business, the digital marketing experts at Wisitech can come to your rescue. Hire us for the best local SEO services and take your business to greater heights.
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Jyoti is a Content Developer and a lover of books — an Engineer by education who finally found her calling in words. With over 10 years of experience in content development for SEO, Social Media, and more, she curates and crafts content to help brands grow and succeed.
Jyoti enjoys writing on a wide range of topics but her favorites are food, books, travel, and culture. Taking long walks, practicing yoga, listening to music, meeting a good friend over a cup of tea, baking the perfect cake — all these little things make her happy in their own way.