Small Business Web Development Services Leveraging Google Business Profile to Expand Your Customer Base in 2024
In today’s digital age, it’s crucial for businesses to have an online presence. But just having a website or social media accounts is not enough. To attract and retain customers in 2024, businesses must ensure they’re being found online by potential customers in their local area. It is where Google Business Profile comes in.
Google Business Profile is a free tool offered by Google that allows businesses to create and manage their online presence across Google, including Search and Maps.
By creating a GBP profile, businesses can provide potential customers with important information such as their address, phone number, hours of operation, and even photos of their business.
Having a GBP profile is important for a few reasons. First, it can help businesses increase their visibility in local search results. When someone searches for a business or service in their area, Google will often show them a map with local results at the top of the page. It is known as the Local Pack, and businesses that appear here are more likely to get clicks and phone calls.
In addition, having a GBP profile can also help businesses build trust with potential customers. When someone sees a business listing on Google with a complete and up-to-date profile, they’re more likely to view that business as legitimate and trustworthy.
Creating a GBP profile is easy. Here are the steps to get started:
While simply having a GBP profile is a good start, there are a few things you can do to optimize your profile and improve your chances of appearing in local search results:
Keep your profile up-to-date: Make sure your profile is always up-to-date with accurate information, including your hours of operation and contact information.
Add photos: Adding photos of your business can help potential customers better understand what you offer and make your profile stand out.
Encourage customer reviews: Encourage customers to leave reviews on your GBP profile. Positive reviews can help improve your visibility in search results.
Use relevant keywords: Use relevant keywords in your business description and throughout your profile to help Google understand what your business is all about.
Post updates: Google allows businesses to post updates directly to their GBP profile. It is a great way to promote events, sales, and other news related to your business.
Google Business Profile is a powerful tool to help businesses expand their customer base and increase online visibility. By creating a complete and up-to-date profile, optimizing for local SEO, and encouraging customer reviews, businesses can improve their chances of appearing in the Local Pack and attracting new customers.
With the right approach, Google Business Profile can be valuable to any business’s online marketing efforts and we can help you leverage its benefits. If you are struggling to build an online presence for your business, the digital marketing experts at Wisitech can come to your rescue. Hire us for the best local SEO services and take your business to greater heights.
We not only design websites optimized for local areas across all devices and platforms, leading to increased local traffic and engagement, but also provide a host of other digital marketing services to enhance online visibility of businesses.
With 1000+ Overall Projects and 25 years of experience, we at Wisitech specialize in creating robust and dynamic web and digital solutions.
Talk to us for end-to-end solutions — from Responsive Web Design services, cutting-edge Web development and E-commerce to Content Development, SEO and Social Media. We take you to the next level of technology and RoI.
Hi
This blog has a valuable inputs as being new in Digital marketing profession, it is really an eye opener for me in terms of Google Business Profile in detail.
This is very helpful for me and I am going through and started creating also…
Thanks