Survival of the fittest – this popular phrase that originated with Darwinian Theory of natural selection could be the best one-line answer to “why should you upgrade your Magento Store now?”
Try these questions:
* What type of evolution does eCommerce face today?
* What do customers expect from you?
* What are the key bottlenecks of sales conversion and ROI?
* What steps do you need to take to alleviate shopping cart abandonment and other issues?
* How can you delight your customers?
* Overall, what challenges do you need to adapt to so as to survive and later thrive in the market?
Based on almost a decade of experience offering Magento upgrade and migration services to start-ups and established businesses, Wisitech, the eCommerce development company with global footprints, endeavors to provide you with the answers.
- Serve Instantly as Customers are Less Tolerant Today
If your store fails to appear in the search results, doesn’t load quickly, fails to respond correctly, and customers find it hard to navigate to the product they need, or make checkout easily – they are most likely to quit your website and take refuge to the competitors’ stores. Low performance, broken pages, or a crash is simply a sales killer.
Hence, it’s important you keep your eCommerce website up-to-date with the performance, stability and security enhancements or patches made available with the latest version of Magento and deliver the right customer experience.
- Build a Magnetic Website as Attention Span Is at All-Time Low
Declining attention span is one of the greatest concerns when it comes to customer acquisition. There are over 1.8 billion websites and in every 10 seconds, 40 more websites get added to the number. The high competition is obvious and until you have a truly magnetic website, it’s hard to make audience stop on your store.
The visuals and functionalities are equally important for delivering the right user experience; however, they should be in the right mix. Upgrading your website to the latest Magento version, you can have that harmony in place.
- Deliver Impeccable Mobile Experience as it Contributes Big
We are moving to a mobile-first world. mCommerce is gaining momentum. The worth of mobile commerce is expected to reach 693 billion U.S. dollars in 2019 as per Statista. However, one interesting point to be noted is mCommerce is not a competitor to eCommerce, rather than, it’s a big time contributor to it. Customers browse products and take note of reviews on mobiles while they are on move before concluding their purchases on desktop or tablet when they reach home.
Magento Upgrade from versions (1.4 – 1.9) to the current Magento Commerce 2.2.3 can help you significantly up the ante in the mobile space. The latest enhancements help you translate page views to conversions and convert visitors into return customers.
- Get Improved Scalability to Cope with Increasing Demand
As the traffic and inventory size of your e-Store increase and competition becomes fierce, you need to think of ways to increase the capability of your store. You need a store that can withstand the growing traffic and rising expectation of shoppers. It should deliver not just a good, rather a great performance on every device – from desktop to phone. Hence, you should adapt to the demand adopting Magento 2.2 and improve the performance of catalogue, page loading and checkout to deliver a better customer experience.
Hence, you need to continuously revamp the shopping experience of your visitors or customers and make them feel at home and confident while doing so.
Provide Secure and Seamless Checkout Experience
Checkout complexity and performance issues are a major barrier to customer acquisition. It often deters repeat visitors. Built-in integration with payment gateways like PayPal, Braintree, and Authorize.net offered with Magento 2 Upgrade can put an end to the challenges and help you reduce shopping cart abandonment.
A wide range of checkout customization features are present with this new release. You can add a new checkout step, customize the view of an existing step, add a custom payment method, add custom shipping carrier validation, and add a new input form to checkout, and much more. Magento upgrade helps you counteract cross-site scripting (XSS) vulnerabilities that allow attackers to dodge access controls and infiltrate the website.
Hope you found this Magento upgrade blog informative and helpful. If you already own a Magento store, do share your experience – the positives and the challenges. Reach out to us, if you are looking for professionals with hands-on experience in eCommerce Consulting, Magneto development, upgrade or maintenance.