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Mobile App Marketing Tips to Increase Your Downloads

January 28, 2020 | Dindayal Gupta

So, you have finally finished working on your app – the icon, design, everything is perfect! It runs smooth as butter on Android and iOS. BUT there’s just one big problem – no one is downloading it!

If you are facing this problem, know that you are not alone. The number of apps in the Google Play Store and iOS stores are 2.6 million and 2.2 million as of May 2019. However, according to market research, each person only uses 5 apps they have downloaded on their personal devices.

Here are 7 tips that will radically increase your app downloads in 2020 –

1. Optimize your app’s name

If you have designed an app for weight loss, the name should contain the words “weight loss”. That is the beginning of app store optimization.

You can use the Google Adwords Keyword Tool to determine which apps people are searching for most.

Pay attention to your app description. Include important keywords.

2. Market on Facebook

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Your app marketing does not end at the Google Play Store. Consider Facebook marketing strategies to promote your new application.

  • Use page promoted stories and sponsored posts
  • Leverage an oCPM for your conversions
  • Use high-resolution images and direct download URLs in your posts
  • Think about following your ad demographics by using dedicated Facebook marketing tools
  • Promote your app via Tweets

Using promoted Tweets to grab the attention of your target audience. Invest time in researching the most used keywords, search terms, and trending hashtags.

Track conversions and responses. Scale-up the tactics that drive the lowest cost-per-acquisition.

3. Collect reviews

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Research says that users pay attention to the reviews of new apps before downloading. Your app might be free, but security and privacy concerns coupled with user experience can drive a hard bargain against your app.

Collect and post positive reviews on Facebook, Twitter and other platforms where potential downloaders can see them. You can try offering something in return for an honest review from each certified user.

4. Use mobile-specific ad networks

Snapchat Ads, Google AdMob, Facebook Ads, Twitter Ads, Apple Search Ads, and AdColony are effective options for app developers, who want to promote their applications.

There are hundreds of dedicated mobile-specific ad networks you can choose from. Mobile ad networks can help you promote your app to the target audience and reach new markets.

5. Boost your brand’s prominence

Brand awareness does not only apply to retail brands, but also for mobile apps. Utilizing Facebook ads, promoted Tweets and mobile-specific ad networks are time-tested ways to increase your brand’s recognition.

Think about getting a domain name and hosting, a landing page, and newsletter subscription offers on platforms like WordPress for promoting your brand.

  • Plan to launch with a bang!

The free app launch is an incredible way to boost downloads. If you already have a paid app, don’t worry. You can introduce a day of discounted prices or a whole day of free downloads.

It works marvelously to get brownie points from users and skyrocket the downloads.

These seven almost-free ways can boost the popularity of your app and increase its download rates on Google Play Store and the iOS Store.

Founded in 1999, Wisitech is a mobile app marketing agency that offers digital marketing services to their small business, mid-market, and enterprise clients.

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