It is believed that the higher the number of inbound links to your site, the higher will be your website’s rankings. Search Engine Optimization SEO experts understand the significance of inbound links. However what if a non-relevant website or a site with low Page Ranking is linking back to you? What if your site is receiving links from adult sites?
Such irrelevant inbound links can adversely affect your Page Rankings. Google can penalize your site and lower your search engine rankings even before you can say S-E-A-R-C-H.
Penguin and Panda algorithm updates have long changed the way links are evaluated. The focus is more on the quality and the source of those links rather than the number. That’s where Disavow Tool comes into picture. Disavow Tool is your knight in shining armor to protect you from dropped page rankings and Google penalties.
Launched in October, 2012, the disavow tool enables you to ask Google to remove or to not count certain specific backlinks that direct to your website. Let’s have a look at the three main reasons for using the Disavow Tool:
- Use the tool if your website has received a manual penalty
Though Google relies on algorithms to evaluate websites; the Big Daddy of World Wide Web can also go ahead with the manual penalty by taking manual action on websites that use unnatural links and spamming techniques. Google does this by either demoting these sites or removing them completely from search results. If you have been notified of a manual penalty on your site (Manual penalties are generally accompanied by a message from Google in your Google Webmaster Tools account), you need to use the Disavow Tool to address the problem.
- If your site is hit with algorithmic penalty
The dreaded algorithmic penalty can be a serious blow to a website. Plummeting web traffic and declining rankings is often the result of algorithmic penalty. If you have been hit by Penguin for getting low-quality backlinks from random sites; it is time to stop taking shortcuts for link building to raise Page Ranking and use Disavow Tool to help you recover.
- Use the Disavow Tool to combat negative SEO
You don’t need to be hit by manual or algorithmic penalty to get a wake-up call to protect your site from dropping search rankings. After all prevention is better than cure. Use the Disavow Tool to figure out toxic links and remove them for good.
As Matt Cutts, American software engineer and former head of the web spam team at Google, rightly points out, “If you are at all worried about someone trying to do negative SEO or it looks like there’s some weird bot that’s building up a bunch of links to your site and you have no idea where it came from, that’s the perfect time to use disavow as well. So if you’ve done the work to keep an active look on your backlinks and you see something strange going on, you don’t have to wait around. Feel free to just go ahead and…do disavows even on a domain level.”
Using the disavow tool incorrectly can have an opposite effect. You have to keep a close watch on not accidentally eliminating the right links. Best is to get the help of search engine optimization experts to handle disavowing links methodically and efficiently for your site.
Building strong backlinks is one of the important aspects of SEO. The mantra is to get high quality, authority backlinks and remove spam links. The Disavow Links Tool is your SEO friend that helps you get rid of all bad backlinks and protects your website from manual and algorithmic penalties.