Since 1999
In a bid to give a quantum boost to their expansion into the global markets and online sales, Alignment Simple Solutions, a leading manufacturer of alignment measuring systems based in Birmingham, Ala., under the popular brand QuickTrick TM Alignment revamped their old website, replacing it with a new, user-friendly website developed by their web solutions partner Wisitech InfoSolutions.
QuickTrick’s fully responsive mobile friendly website compatible on all devices
The website revamp was based on three critical requirements:
* Increase conversion rates * Get in line with new Google and search algorithms * Achieve increased revenue from higher conversions
To organize the information cohesively and in a sequenced manner so as to make it easy for the visitor to find the relevant information with minimal clicks.
Problem areas: The old site was rich with information, manuals, user reviews, DIYs and everything that you can think of in the subject area. But it was all scattered around.
* A compelling and user-friendly design was created where all the information was reorganized as per the need basis. * Separate categories were created for product information, reviews, videos, tips and faqs and so on. * Even under product information, a quick glance is enough to tell you which set of products is meant for which kind of user – home, racers, truckers, bus series, etc.
User-friendly website: The new website makes it simple for the user to pick his kind of product, choose the particular size or variant, check its videos and make a purchase, all from one page.
Search engine optimization: Every page is search engine optimized with all textual and image-related elements made SEO-friendly.
Responsive: Great look, sharper style, ease of use for customers across any platform be it mobile, tablets, desktop or other.
Tess Winningham, Alignment Simple Solutions President and CEO said, “We feel very prepared for our upcoming National Television exposure and the site is a work to be proud of. I knew when researching the previous work of Wisitech that this is the right team to take QuickTrick to the next level of global recognition and sales. I am looking forward to seeing the increased revenue from higher conversions.”
Referring to Wisitech team as ‘smooth, fast, intuitive and a great team’, Tess added, “Wisitech over delivered on promises on deadlines, explanations to educate me on the most effective trends for conversion and a constant commitment to be there while making everything in the website user friendly if I prefer to do things myself.”
Alignment Simple Solutions started as a home hobby with the first QuickTrick TM being invented for use for Chump Car races. The company needed a tool to adjust the race car alignment for each track and for all three angles of caster, camber & toe.
The business was formed in 2012 after the demand became evident and the firm won a few awards.
Alignment Simple Solutions aims to provide quality manufacture of portable & affordable wheel alignment products through ongoing product improvement and innovation, educational development to the staff and associates and giving back to the community through preferred charities.
* The Alabama Small Business of the Year (2013) * SEMA New Products Global Media Award (2014) * Alabama Launchpad Award (2014) * Nominated for Emerging Business of the Year by the Birmingham Business Alliance (2013) * Nominated for the Alabama Manufacturer of The Year Awards (2013) * Governor’s Excellence Award (2012)
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