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Reach out to your local Customers with Local Search Optimization

November 25, 2010 | Neha Arora
Internet Marketing Services

The latest trend to hit the tech world of connectivity and networking is local search engine optimization. With web technologies for targeting exact geographical locations advancing at a blazing pace, everyone who needs to reach out to its local target audience is jumping on to the bandwagon of local search.

It has now become vital for everyone, from companies large and small to individual entrepreneurs and startups to promote their business in a way that their local audience can find them.

Gone are the days when people used to sift through the pages of the bulky Yellow Pages to located a local business. In today’s hi-tech world, people find it much more convenient to  browse the Internet-based yellow pages such as yelp, citysearch, infousa, superpages and many more such directory websites.

Especially for businesses that are typically targeting a local audience, the options for local search optimization have a been a like a boon. For instance, medical clinics and hospitals, executive coaching services, local departmental stores, restaurants, schools and training institutes, gymnasiums and beauty spas, garment shops and showrooms and other such businesses attract their maximum audience from the nearby locations.

Besides, people still think twice before buying online. Usually customers like to search for product offerings online but prefer to buy off the shelf at your business location. Even if they don’t pay a visit to your business location at least they can have peace of mind that they can whenever they want to. Therefore a large number of companies now make their searches for their products and services location specific.

But what exactly is local search optimization and how can it benefit you?
We have listed a few direct benefits of local search that is helping scores of businesses reach out to their local audiences.

Benefit #1: Higher Page Rankings

Local search optimization is an Internet marketing tool which is used to attract local customers. This type of SEO strategy makes the search more specific and enables your site to achieve higher page ranking in the local searches, thereby diverting the local traffic to your site.

Even search engines such as Google, Yahoo and Bing are presenting users various options to enhance their search experience. For instance, if you type the keyword ‘eye doctor’ in search bar, you will find an option at the top of the page asking you to look for location specific ‘eye doctor’. In fact the major benefit of local search optimization is that the local search results appear with a map and even rank higher than the top website on the organic search engine result.

Benefit #2:  Easy update of local listings

Second major benefit of local search optimization is that you can always update your local listing on the Internet Yellow Pages any time you want. For instance, if you are offering some discounts on your products for a week or unveiling a new range of products or maybe organizing an event to promote your products/services. For any such information that has local news value, you can update your local listing.

Benefit #3: Google map

As an entrepreneur you may be running a small business and need to reach out to the local market. Local Search Engine Optimization enables you to augment your online presence among the local customers with the help of a Google map. By using the Google map, web users can easily locate your office location, office address, street name and other important information.

In order to ensure the success of local search optimization campaign, you need to increase the visibility of your site on the World Wide Web. For this you must approach a reliable Internet marketing services provider which will carry out a professional campaign to generate results.

In the coming years, local search optimization will increase as more and more people will access the net from mobile or conduct location specific search on the net. Therefore it is all the more important to be present on local search results pages and connect with the searchers in your area. In the next blog, we will be discussing how to effectively conduct the local search optimization campaign.

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