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Redesign a Website without Losing SEO: Wisitech Guide

December 7, 2021 |

website redesign serviceRedesigning a website essentially means changing the look and feel of your website for rebranding without changing the domain. There can be many reasons to redesign your site. It can be to change the website theme, rebrand, change platforms, or make it responsive. Website Redesign can improve your web presence and user experience. However, many are under the impression that redesigning will slow down or harm all the efforts done for SEO and ranking. We have an exceptionally dedicated and talented team of web designers, developers, and search engine optimization experts at Wisitech who claim the opposite. Our experienced services can guarantee that you don’t suffer from any ranking or SEO loss. Read on to know how experts go about website redesign.

1. Protect The SEO Efforts

It’s very important to consider your SEO while attempting to redesign a website. If you are opting to revamp it, chances are the website is at least a year or two old. You have given it time to grow, done all the hard work to optimize it, and have fair traffic. If you create a new website, you lose all that, affecting your website traffic and growing revenue. Website redesign helps you preserve the SEO, rankings and improve them, only if you do it right. Ask your website designer to preserve the URLs and plan to rephrase them one by one. The content, meta tags, everything must be done strategically, minding the SEO at all times.

2. Crawl The Website To Understand Its Structure

Crawl through your existing website to know its current structure. Only then you can attempt to improve it. Expert web developers and designers, use certain tools like Visualping, ContentKing, Hexometer, etc. Such website crawlers help you improve onsite SEO, by extracting data & auditing for common SEO issues. This data will give you the roadmap for the redesign of your website.

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3. Audit Your Website

Of course, there are free tools to do it but professionals know the importance of doing it on their own. There’s nothing like getting into the nitty-gritty of your site to find any problem areas as it also helps in the following procedures to come. This will give you a clear understanding of what the search engine likes about your site and whatnot. Retain the positives and revamp what’s not working. Here’s a checklist of the things you must analyze for the audit,

  • Missing, duplicate, or poorly constructed page titles. It must be between 200 pixels and 512 pixels.
  • Missing or duplicate H1 tags
  • Missing or duplicate meta descriptions. Also, make sure the length of the description is optimized.
  • Canonical tags and Canonicalization
  • Broken internal/external links
  • Missing image alt texts
  • XML sitemap
  • Robots.txt
  • Duplicate and missing content or poorly written ones
  • Pages indexed by Google and their performance
  • Check if the URL structures are correctly done

4. Redesign and Re-Audit

Now, after you have had a clear understanding of how to redesign and what all to optimize or change, you must do another round of crawl tests and audits. Make sure the new site is absolutely optimized. UI/UX designers can help you majorly to make sure everything is in line. This was a brief about how to redesign a website without losing SEO. If you are interested in redesigning your website or have questions about search engine optimization services, feel free to contact us. We are a search engine optimization agency with a team of web designers working side-by-side. Our SEO services are next to none due to the utmost dedication and attention we provide for every project. Call us for a free consultation!

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About Wisitech Content Team

Wisitech Content Team creates informative and analytical posts on digital marketing, web technologies, ecommerce, social media, SEO and other trends in digital technologies.
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