SEO Tricks That Will Work in 2014
January 28, 2014 |
Neha Arora
The unannounced and unexpected arrival of Google algorithms every now and then makes the SEO world go into a tizzy. The year 2013 rocked the world of web marketers with the launch of Hummingbird and improvisation of Penguin and Panda. Many conventional rules and tried techniques for search engine optimization and marketing were reviewed or dumped.
Now that we have entered 2014, there are some SEO practices which will still rule and some new ones would need to be adopted.
Let’s have a look at some of the SEO trends that will rule 2014:
Use related keywords The launch of Hummingbird has proved once again that Google prefers quality content over content bombarded with keywords. Content developers and SEO marketers have to provide content that offers valuable information and not just focus on a specific keyword. The thumb rule is if you arm your website with great content, you can hope to be in the good books of Uncle Google. Latent semantic indexing (LSI) is the mantra. Use related/secondary keywords in your content and spread them out.
Go the Google+ way So you have accounts on Facebook, Twitter and Linkedin. Brilliant! But that’s not enough to make Google smile at you unless you have hugged Google+ too. If you have a G+ account, be more active there. Having an account on Google+ and Google Authorship can work wonders for your online branding and page ranking. If you want to please Uncle Google, create your website’s G+ page and regularly update it with fresh content. The content published on Google+ creates a unique URL that brings back links and Google crawls those pages. Moreover having Google Authorship lends credibility to your brand.
Guest Blogging Guest blogging is a great tool for
social media marketing and
search engine optimization. Guest blogging held a special place in 2013 and it will continue to rule in 2014. Writing and posting guest blogs on good ranking sites takes time and effort but it is all worth it considering the kind of high quality one way back links it brings.
Blog Commenting Blog commenting is one of the effective ways to bring quality back links. Find related blog posts and write appropriate comments on them with a website link directing to your web page. However refrain from writing vague responses such as “agreed,” “great article,” “wow,” and so on. Add value to your comments so that the blogger and other commentators notice and be interested.
Crispy content for mobile users Responsive web design is the need of the hour. Give users a website that works well on several screen sizes. Especially mobile users seek short and crispy content that is easy to navigate on a small screen. The challenge lies before content developers and SEO marketers to provide crispy and informative content in a user friendly design for mobile users.
Visual presentation Having just informative content is not enough. Visual presentation is the norm of the day. Image-sharing sites such as Pinterest and Instagram attract millions of users worldwide. Create and share infographics and informative pictorials. Good quality, informative and original content never goes waste. 2014 is all about presenting that fresh, quality content with a focus on giving something to readers that hold on to their attention and come back for more information.
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