Since 1999
The most dreaded word in the last decade was ‘recession’. A host of other words that gained short term importance for a while were cost-cutting and layoffs. With companies taking to rampant cost-cutting in their advertising budgets, one was left wondering whether big corporates and organizations would stop promoting their goods and services all together. But marketing is a continuous activity and is something which cannot be dispensed with. Message after message have to be churned out from time to time in order to keep your brand on the top of mind of consumers.
The market situation has created the perfect entry for digital marketing to emerge out of the shadows. Advertisers never gave this medium it’s due importance till they realized the need of an affordable marketing tool. Companies with deep pockets always threw caution to the winds and splurged all their budgets on traditional advertising. But digital marketing has gained more importance now with a much larger global audience on the web. The key point of all is more audience for less money; more revenue on investment; more value for your company. With digital marketing set to take on bigger responsibilities, social media marketing is the hottest tactic web development companies in India will use in the coming decade. Some doomsayers have been gone as far as to state that traditional advertising may die by 2016. After that digital media will survive and outplay all other forms of communication. Only time can tell what we can expect over the next few years. But most companies have their online marketing mix planned out and the majority of tactics involve social media marketing. Since companies worldwide are cutting costs while looking for creative, high impact and sure-shot solutions, the main course would consist of social media marketing and search engine optimization with blogging for dessert.
