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Social Media Sites Connect You to Your Targeted Audience

September 21, 2009 | Gitanjali Verma
One more term which is increasingly being heard in the internet world these days, especially with regard to the way in which people are communicating and connecting over the web is “Social Media” . Social media typically refers to  social networking platforms and no  online marketer can ignore the importance of such platforms especially with regard to creating a buzz about a particular product or service or event or issue. Having said that, one can add that  most marketers are not using this powerful platform the way they should be doing it.

benefits of using social media



The most important benefit of using social media sites is that it connects you to the best ideas inside your company and in your larger community in a fraction of second. Plus, it a very cost effective way, leveraging resources you already have to put forward your thoughts. Using social media sites such as Facebook, Twitter, MySpace, Orkut etc one can successfully “engage” people to their sites to meet their business goals and processes.

Social media is a shift in how people discover, read and share news, information and content and you need to incorporate new ideas based on these principles for a successful marketing campaign. And thus, here the content you are using for promoting your brand in social media sites must be written in a language which your target audience understands.

Among the most popular social media sites you will find a huge variety of audiences, different types of content along with the amount of traffic that is sent to popular links, etc. The quality of traffic that you would be receiving from social media sites largely depends upon the content. So now the question is what type of content does well in social media sites?

To understand this you need to frequently visit the social media sites and study the results of different types of content. Make sure you are visiting the sites for several days and look for patterns or habits that you can identify with the theme of your online business.

Each and every social media sites have a category of audiences that generally prefers a few specific types of content. After proper research try to create content that will have some of the same appeal to users. For instance, if you find the resource lists appearing on the front page, then create our own resource list in the same pattern. Also the contest posted by you must be appealing in nature to make your regular readers and subscribers visit your site again and again.

Always remember that promoting wrong type of content at a specific social media site is merely a waste of time. So be specific on what you’re posting and whether it is as per the standard of other postings that are already there.

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