Amazon generates about $150 in sales annually, and about 90% of these conversions happen via the Buy Box. An Amazon marketing expert would probably be familiar with this section. You know, that little white box on the right side of your product page? Using a complex algorithm, the Amazon SEO company pulls out the bestseller brand in that particular product type. Either way, the Buy Box saves you the trouble of researching the industry. Customers get the best value for their money, and brands boost their visibility. Read on to know how Amazon optimization services enhance your chances of getting featured on the Buy Box;