Ever wondered why certain websites always steal the spotlight? Despite offering similar services, they somehow manage to stand out. It's time to demystify the magic behind it all –digital marketing. It holds the key to your products or service pages coming up on the top of Google search results when your prospective customers are searching for the same.
Artificial intelligence (AI) has taken the world by storm and revolutionized the digital marketing landscape. It is being widely applied to business problems across sectors globally. It has become integral to various marketing strategies, offering advanced analytics, personalized targeting, and automation.
The travel and tourism industry is one of the world's most competitive and dynamic industries. With the emergence of digital marketing services, leading businesses in this industry have been able to reach their target audience more effectively and efficiently.
The world we live in today is highly dependent on technology, and the real estate industry is no exception. With technology rapidly evolving in all sectors, digital marketing has become necessary for businesses looking to expand their reach and boost their conversion rate of ready-to-buy leads.
Digital marketers modify their activities and strategies every year according to the ever-evolving digital trends. Every year there the pattern of human interaction changes and so does the digital space. 2021 witnessed huge shifts in digital trends, spending patterns. Tracking and analyzing them is crucial for the future of marketing in 2022. Professional digital marketers do it with tools to help you grow your business online.
If you are still lost in the ocean of eCommerce and you’re stressing over how your business can survive on the internet, the answer is effective digital marketing. Digital marketing comprises the actions taken to promote and sell products or services with online marketing expertise. There are different sections of digital marketing including social media marketing, search marketing, and email marketing, etc. You might have come across these terms but what are they exactly? And how can it work for your business? News flash! Digital marketing can work for any business in any industry and of any size.
Professionals are well aware of how the digital marketing industry is always evolving. Be it new updates by the digital media giants like Google, Microsoft, Apple, Facebook, or the marketing trends—We, the digital marketers at Wisitech have been dealing with the curveballs for over the past 22 years. The latest iOS features additions by Apple have left the digital marketers uneasy and it definitely affects the marketing strategies at large. Here’s what changes and how you can deal with it. Apple announced that iOS 15 will have multiple privacy settings for its users for a better user experience. They said, “This year, Intelligent Tracking Prevention is getting even stronger by also hiding the user’s IP address from trackers. This means they can’t utilize the user’s IP address as a unique identifier to connect their activity across websites and build a profile about them.” The new features are targeted to delight the users and soon Google or Microsoft are also expected to implement the same. However, in order to take care of the users, they are pivoting the marketers to a different situation where tracking users’ behaviors at large become next to impossible. No more mass-mailing!
To achieve digital marketing success by leveraging a location-based strategy, one must optimize the Google My Business (GMB) page. A successfully done Google listing helps in maximizing the local traffic to your website ergo, potential customers. The best thing using Google My Business is that it's free!
Even the finest product needs marketing. targeting digital ground for marketing might be complex. Nowadays, the concept of marketing has changed a lot and the latest trends are coming up in the market every day. The concept of Digital Marketing is so deep and extensive that one needs experienced Digital Marketing Consultants and experts. Gone are those days where sharp content could reach great heights.
The financial burdens of this pandemic have put many businesses in search of affordable ways to market their business. The good news is that more people are spending time online than ever before, and there are plenty of simple ways to reach your customers digitally without spending too much on online marketing.
The future is bright with huge potential for growth for the health and wellness industry. The global health and wellness food market is likely to grow at an incremental value of $281 billion between 2017 and 2022 according to research by marketing firm Technavio. At least 37% of that growth will come from the Americas. The increasing adoption of healthy food products is a key factor in the determination of this trend. (more…)