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Tips to Create Your First Content Marketing Funnel

July 23, 2020

Content marketing funnel plans the journey of your target audience from being a visitor to your site or app to become a customer, subscriber, donor or something else as per your goals. Content development takes a significant effort and investment. Here are tips to create your first content marketing funnel effectively to get the maximum ROI (Return on Investment). For a better understanding regarding what is expected, the funnel has been categorized in three sections.

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Embrace the Change in the Online Market

February 20, 2017

By late fall each year; we Canadians get ready to welcome winter. Winters in Canada can be severe. I am sure people all around the world from all walks of life get prepared to accept what needs to be accepted as a change. Be it in the course of nature, in family life, in career and profession, in social context or what may it be. Change is inevitable and must be embraced. And the best news is that help is available. (more…)

Best Practices For Creating A Winning Content Marketing Strategy

February 22, 2016

Content marketing has become a discipline on its own. If done correctly, it can promote brand recognition and enhance lead generation. But crafting the best content for your online visitors is no simple task. There are plenty of things to consider before hitting that publish button. It pays to remember that you only have a few seconds to capture the interest of your readers, so ensuring that everything falls in their rightful places is a must. The following are some tips to help you set up a winning content creation strategy.

7 Innovative Ideas for Your Content Marketing

June 27, 2014

With any business, creativity (and possibly your budget) plays a large role in the content marketing you are able to achieve. There are multiple ways to expand your reach to consumers, and below are the 7 innovative ideas to improve your content marketing.