Did you know that the iOS App Store debuted in 2008 with just 500 apps? Since then, they have come a long way to become the industry leader. Our daily lives are now unimaginable without mobile apps. At least 7 million apps are currently available across the iOS and Android app platforms, and they affect every aspect of our lives. At least 100 billion mobile apps were downloaded in 2021, and it's predicted that the number would rise to at least 200 billion by 2025.
The average landing page conversion rate across industries, according to Unbounce, is 9.7%. But is this good enough for you? Conversion rates vary widely depending upon the industry you’re in. For example, e-commerce websites only manage an average conversion rate of 2.86%. Further, these conversion rates fluctuate every financial quarter. UX Design by industry segment can help you understand CTR and how it can help in building trust, winning more leads, and expanding sales.
So, you have finally finished working on your app – the icon, design, everything is perfect! It runs smooth as butter on Android and iOS. BUT there’s just one big problem – no one is downloading it!
A staggering 5.1 billion people worldwide have unique mobile IDs. About 4.4 billion of these use the internet and over 3.2 billion access social media on their smartphones. And penetration is only set to increase. What are you doing, as a marketer, to tap this vast underexplored market?
No matter how good a product is, it serves no purpose till its customers know about it, use it and rely on it. The same goes for your business app. It’s not enough to build an engaging app with excellent features, but also equally important to make users know about it.
In a bid to give a quantum boost to their expansion into the global markets and online sales, Alignment Simple Solutions, a leading manufacturer of alignment measuring systems based in Birmingham, Ala., under the popular brand QuickTrick TM Alignment revamped their old website, replacing it with a new, user-friendly website developed by their web solutions partner Wisitech InfoSolutions. (more…)
Any online business eager to reach the maximum potential customers cannot afford to lose out on the ever-growing mobile social marketing. Take a good look at the people around you. Most people, whether students or professionals, homemakers or executives use smartphones - chatting, browsing, clicking pictures, shopping and managing myriad activities and even chores. (more…)
Have you heard that McDonald’s, the premier mass market branding giant, is doing away with “positioning?” And if McDonald’s is doing away with positioning, far reaching changes in the way we see and do branding these days are going to take place, if they are not already there. (more…)