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Google Ads in 2024

Google Ads Marketing in 2024: What You Need to Know

January 2, 2024

ul li{font-weight:600!important;} The digital landscape is a constantly shifting terrain where trends vanish and emerge in a flash. Keeping up with the newest marketing strategies might be challenging, but it's entirely achievable.

Importance of digital marketing for business growth

From Clicks to Conversions: The Power of Digital Marketing for Businesses

July 13, 2023

Ever wondered why certain websites always steal the spotlight? Despite offering similar services, they somehow manage to stand out. It's time to demystify the magic behind it all –digital marketing. It holds the key to your products or service pages coming up on the top of Google search results when your prospective customers are searching for the same. 

AI in digital marketing

Pitfalls of Solely Relying on AI for Digital Marketing: Why You Still Need Human Expertise

June 30, 2023

Artificial intelligence (AI) has taken the world by storm and revolutionized the digital marketing landscape. It is being widely applied to business problems across sectors globally. It has become integral to various marketing strategies, offering advanced analytics, personalized targeting, and automation. 

How Digital Marketing Services Can Help Your Business in the Travel and Tourism Industry

How Digital Marketing Services Can Help Your Business in the Travel and Tourism Industry: Tips and Techniques

March 23, 2023

The travel and tourism industry is one of the world's most competitive and dynamic industries. With the emergence of digital marketing services, leading businesses in this industry have been able to reach their target audience more effectively and efficiently.

Digital Marketing for Real Estate in 2023

A Guide to Digital Marketing for Real Estate in 2023

February 9, 2023

The world we live in today is highly dependent on technology, and the real estate industry is no exception. With technology rapidly evolving in all sectors, digital marketing has become necessary for businesses looking to expand their reach and boost their conversion rate of ready-to-buy leads.

Top Five Biggest Mistakes in iOS App Marketing to Avoid This Year

Top Five Biggest Mistakes in iOS App Marketing to Avoid This Year

November 17, 2022

Did you know that the iOS App Store debuted in 2008 with just 500 apps? Since then, they have come a long way to become the industry leader. Our daily lives are now unimaginable without mobile apps. At least 7 million apps are currently available across the iOS and Android app platforms, and they affect every aspect of our lives. At least 100 billion mobile apps were downloaded in 2021, and it's predicted that the number would rise to at least 200 billion by 2025.

Digital Marketing Tools

Top 5 Digital Marketing Tools For Effective Online Business Growth

December 28, 2021

Digital marketers modify their activities and strategies every year according to the ever-evolving digital trends. Every year there the pattern of human interaction changes and so does the digital space. 2021 witnessed huge shifts in digital trends, spending patterns. Tracking and analyzing them is crucial for the future of marketing in 2022. Professional digital marketers do it with tools to help you grow your business online.

Does Digital Marketing Work for all Businesses

Does Digital Marketing Work for all Businesses?

November 17, 2021

If you are still lost in the ocean of eCommerce and you’re stressing over how your business can survive on the internet, the answer is effective digital marketing. Digital marketing comprises the actions taken to promote and sell products or services with online marketing expertise. There are different sections of digital marketing including social media marketing, search marketing, and email marketing, etc. You might have come across these terms but what are they exactly? And how can it work for your business? News flash! Digital marketing can work for any business in any industry and of any size.

How Apple’s iOS 15 Affects Digital Marketing?

July 22, 2021

Professionals are well aware of how the digital marketing industry is always evolving. Be it new updates by the digital media giants like Google, Microsoft, Apple, Facebook, or the marketing trends—We, the digital marketers at Wisitech have been dealing with the curveballs for over the past 22 years. The latest iOS features additions by Apple have left the digital marketers uneasy and it definitely affects the marketing strategies at large. Here’s what changes and how you can deal with it. Apple announced that iOS 15 will have multiple privacy settings for its users for a better user experience. They said, “This year, Intelligent Tracking Prevention is getting even stronger by also hiding the user’s IP address from trackers. This means they can’t utilize the user’s IP address as a unique identifier to connect their activity across websites and build a profile about them.” The new features are targeted to delight the users and soon Google or Microsoft are also expected to implement the same. However, in order to take care of the users, they are pivoting the marketers to a different situation where tracking users’ behaviors at large become next to impossible. No more mass-mailing!

What is a Good Landing Page Conversion Rate? (The UX Design Answer to Breathing Easy)

April 7, 2021

The average landing page conversion rate across industries, according to Unbounce, is 9.7%. But is this good enough for you? Conversion rates vary widely depending upon the industry you’re in. For example, e-commerce websites only manage an average conversion rate of 2.86%. Further, these conversion rates fluctuate every financial quarter. UX Design by industry segment can help you understand CTR and how it can help in building trust, winning more leads, and expanding sales.

How to Optimize Google My Business Page to Maximize the Local Traffic

October 22, 2020

To achieve digital marketing success by leveraging a location-based strategy, one must optimize the Google My Business (GMB) page. A successfully done Google listing helps in maximizing the local traffic to your website ergo, potential customers. The best thing using Google My Business is that it's free!

Boost your Business with our Personalized Digital Marketing Strategies

September 21, 2020

Even the finest product needs marketing. targeting digital ground for marketing might be complex. Nowadays, the concept of marketing has changed a lot and the latest trends are coming up in the market every day. The concept of Digital Marketing is so deep and extensive that one needs experienced Digital Marketing Consultants and experts. Gone are those days where sharp content could reach great heights.

Digital Marketing Services

Get Your Brand In Front Of Your Target Audience with effective digital marketing services

July 7, 2020

The financial burdens of this pandemic have put many businesses in search of affordable ways to market their business. The good news is that more people are spending time online than ever before, and there are plenty of simple ways to reach your customers digitally without spending too much on online marketing.

Digital Marketing Consultant

Increase Admission Queries for your College, during this Covid-19 Pandemic

June 19, 2020

COVID-19 prompt educational institutes to rush online. Increase the admission queries for your college with the help of experts. Consult our Educational Digital Experts today.

Seo and Web Development Services

Don’t Let Business Suffer Due to Lockdown. Turn This Time into An Opportunity

May 7, 2020

The nationwide lock as impacted everyone. How we react to the situation is going to define our future. As we are all advised to stay indoors, schools are shut and many companies have opted Work From Home. As nobody knows how long this will last, many businesses have suspended their digital marketing for a time being. Doing so can be harmful to their online presence and may have to start from scratch. However, doubling down on your SEO efforts now will not only help you with this current challenge but will also prepare you for long term success.

Website Update DIY during Lockdown

DIY Website Updates in the Lockdown Times

April 29, 2020

The Coronavirus pandemic is rewriting the way business is being done. Most people are stuck at home under the lockdown, not able to go to their workplaces. But there is a lot you can do from home. And yes, a large part of it can be DIY. For example:

Online Marketing Consultant

Don’t Let COVID-19 Affect Your Online Presence

April 13, 2020

COVID-19 has affected all of us in a certain way. Most businesses have either already been impacted or will be in some way by COVID-19. Business around the globe is trying to measure the impact it may have on our professional activity. You still have time to act promptly and reduce the impact of COVID-19 on your business: Wisitech with some full proof strategies will assist you for actions you can take on your marketing and advertising strategy!

Mobile App Marketing

6 Mobile Marketing Tips To Skyrocket Your Sales

February 3, 2020

Did you know that there are 3.5 billion (and counting) users of smartphones worldwide today? This means that a little over 45 percent of people in the world have a smartphone, with nine new users added by the second.

iOS App Marketing

Mobile App Marketing Tips to Increase Your Downloads

January 28, 2020

So, you have finally finished working on your app – the icon, design, everything is perfect! It runs smooth as butter on Android and iOS. BUT there’s just one big problem – no one is downloading it!

ux ui mobile app design

How to Get People to Love your App and Gain Conversions

June 5, 2019

A staggering 5.1 billion people worldwide have unique mobile IDs. About 4.4 billion of these use the internet and over 3.2 billion access social media on their smartphones. And penetration is only set to increase. What are you doing, as a marketer, to tap this vast underexplored market?