Wisitech Blog

digital marketing services

Archives

Google Ads in 2024

Google Ads Marketing in 2024: What You Need to Know

January 2, 2024

ul li{font-weight:600!important;} The digital landscape is a constantly shifting terrain where trends vanish and emerge in a flash. Keeping up with the newest marketing strategies might be challenging, but it's entirely achievable.

Importance of digital marketing for business growth

From Clicks to Conversions: The Power of Digital Marketing for Businesses

July 13, 2023

Ever wondered why certain websites always steal the spotlight? Despite offering similar services, they somehow manage to stand out. It's time to demystify the magic behind it all –digital marketing. It holds the key to your products or service pages coming up on the top of Google search results when your prospective customers are searching for the same. 

AI in digital marketing

Pitfalls of Solely Relying on AI for Digital Marketing: Why You Still Need Human Expertise

June 30, 2023

Artificial intelligence (AI) has taken the world by storm and revolutionized the digital marketing landscape. It is being widely applied to business problems across sectors globally. It has become integral to various marketing strategies, offering advanced analytics, personalized targeting, and automation. 

How Digital Marketing Services Can Help Your Business in the Travel and Tourism Industry

How Digital Marketing Services Can Help Your Business in the Travel and Tourism Industry: Tips and Techniques

March 23, 2023

The travel and tourism industry is one of the world's most competitive and dynamic industries. With the emergence of digital marketing services, leading businesses in this industry have been able to reach their target audience more effectively and efficiently.

Digital Marketing for Real Estate in 2023

A Guide to Digital Marketing for Real Estate in 2023

February 9, 2023

The world we live in today is highly dependent on technology, and the real estate industry is no exception. With technology rapidly evolving in all sectors, digital marketing has become necessary for businesses looking to expand their reach and boost their conversion rate of ready-to-buy leads.

Top Five Biggest Mistakes in iOS App Marketing to Avoid This Year

Top Five Biggest Mistakes in iOS App Marketing to Avoid This Year

November 17, 2022

Did you know that the iOS App Store debuted in 2008 with just 500 apps? Since then, they have come a long way to become the industry leader. Our daily lives are now unimaginable without mobile apps. At least 7 million apps are currently available across the iOS and Android app platforms, and they affect every aspect of our lives. At least 100 billion mobile apps were downloaded in 2021, and it's predicted that the number would rise to at least 200 billion by 2025.

Digital Marketing Tools

Top 5 Digital Marketing Tools For Effective Online Business Growth

December 28, 2021

Digital marketers modify their activities and strategies every year according to the ever-evolving digital trends. Every year there the pattern of human interaction changes and so does the digital space. 2021 witnessed huge shifts in digital trends, spending patterns. Tracking and analyzing them is crucial for the future of marketing in 2022. Professional digital marketers do it with tools to help you grow your business online.

Does Digital Marketing Work for all Businesses

Does Digital Marketing Work for all Businesses?

November 17, 2021

If you are still lost in the ocean of eCommerce and you’re stressing over how your business can survive on the internet, the answer is effective digital marketing. Digital marketing comprises the actions taken to promote and sell products or services with online marketing expertise. There are different sections of digital marketing including social media marketing, search marketing, and email marketing, etc. You might have come across these terms but what are they exactly? And how can it work for your business? News flash! Digital marketing can work for any business in any industry and of any size.

How Apple’s iOS 15 Affects Digital Marketing?

July 22, 2021

Professionals are well aware of how the digital marketing industry is always evolving. Be it new updates by the digital media giants like Google, Microsoft, Apple, Facebook, or the marketing trends—We, the digital marketers at Wisitech have been dealing with the curveballs for over the past 22 years. The latest iOS features additions by Apple have left the digital marketers uneasy and it definitely affects the marketing strategies at large. Here’s what changes and how you can deal with it. Apple announced that iOS 15 will have multiple privacy settings for its users for a better user experience. They said, “This year, Intelligent Tracking Prevention is getting even stronger by also hiding the user’s IP address from trackers. This means they can’t utilize the user’s IP address as a unique identifier to connect their activity across websites and build a profile about them.” The new features are targeted to delight the users and soon Google or Microsoft are also expected to implement the same. However, in order to take care of the users, they are pivoting the marketers to a different situation where tracking users’ behaviors at large become next to impossible. No more mass-mailing!

What is a Good Landing Page Conversion Rate? (The UX Design Answer to Breathing Easy)

April 7, 2021

The average landing page conversion rate across industries, according to Unbounce, is 9.7%. But is this good enough for you? Conversion rates vary widely depending upon the industry you’re in. For example, e-commerce websites only manage an average conversion rate of 2.86%. Further, these conversion rates fluctuate every financial quarter. UX Design by industry segment can help you understand CTR and how it can help in building trust, winning more leads, and expanding sales.

Flyers, Brochures, or Social Media Banners: Which Marketing Collateral Do You Need?

March 17, 2021

This article will restrict itself to visual marketing media types/marketing collateral. A fuller list of marketing materials includes blogs, landing pages, pillar pages, magazines, case studies, brand stories, presentations, proposals, newsletters, reports, and emailers. These content-driven strategies will be discussed elsewhere.

Facebook Lead Ads

5 Advantages of Using Facebook Lead Ads

November 17, 2020

In this time and age, Social media plays a big role and has great emphasis in making a solid influence on the audience. Over the year’s internet has grown so much that you are seconds away from establishing, running and gaining success in your business. Facebook though? Well, let’s just say it holds much more than anyone can even think of. Facebook can be of massive advantage to your business. Here are 5 Advantages of using Facebook Lead Ads.

Facebook Advertising Agency

Perks of Utilizing Facebook for Small Businesses

November 11, 2020

The Internet has grown so much over the years that you are seconds away from establishing, running and gaining success in your business. Facebook though? Well, let’s just say it holds much more than anyone can even think of. Facebook can be of massive advantage to your business, especially a small business. Here are some Perks of utilizing Facebook for small businesses:

How to Optimize Google My Business Page to Maximize the Local Traffic

October 22, 2020

To achieve digital marketing success by leveraging a location-based strategy, one must optimize the Google My Business (GMB) page. A successfully done Google listing helps in maximizing the local traffic to your website ergo, potential customers. The best thing using Google My Business is that it's free!

Boost your Business with our Personalized Digital Marketing Strategies

September 21, 2020

Even the finest product needs marketing. targeting digital ground for marketing might be complex. Nowadays, the concept of marketing has changed a lot and the latest trends are coming up in the market every day. The concept of Digital Marketing is so deep and extensive that one needs experienced Digital Marketing Consultants and experts. Gone are those days where sharp content could reach great heights.

Digital Marketing Services

Get Your Brand In Front Of Your Target Audience with effective digital marketing services

July 7, 2020

The financial burdens of this pandemic have put many businesses in search of affordable ways to market their business. The good news is that more people are spending time online than ever before, and there are plenty of simple ways to reach your customers digitally without spending too much on online marketing.

Digital Marketing Consultant

Increase Admission Queries for your College, during this Covid-19 Pandemic

June 19, 2020

COVID-19 prompt educational institutes to rush online. Increase the admission queries for your college with the help of experts. Consult our Educational Digital Experts today.

UI UX Design Development Service

Don’t Lockdown Your Business, Make your Business-Site Future Ready

May 19, 2020

In order to slow down, the spread of COVID-19, countries worldwide are encouraging people to stay home as much as possible. Many non-essential businesses have been forced to temporarily close or work from home.

Digital Marketing Service

COVID-19: Challenge to Sustain Growth

May 18, 2020

COVID-19 has affected countries, people and businesses. It has increased barriers to business and slowed down growth. Now and in the coming months, businesses are going to be more dependent than ever on their digital strategy. These are uncertain times; everyone is staying at home, and the only way to connect or be heard is online.

Seo and Web Development Services

Don’t Let Business Suffer Due to Lockdown. Turn This Time into An Opportunity

May 7, 2020

The nationwide lock as impacted everyone. How we react to the situation is going to define our future. As we are all advised to stay indoors, schools are shut and many companies have opted Work From Home. As nobody knows how long this will last, many businesses have suspended their digital marketing for a time being. Doing so can be harmful to their online presence and may have to start from scratch. However, doubling down on your SEO efforts now will not only help you with this current challenge but will also prepare you for long term success.