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Tips to Improve Your Website’s UX Design for Maximum Conversion Rate

May 29, 2020 |

Are you looking for ways to enhance your business website? Want to offer your visitors with better user experience (UX) along with the attractive user interface?  Here are a few ways to improve your website’s UX Design

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The main purpose of a website is to get a healthy conversion rate as conversion is an integral part of a successful online business. It is essential to examine and learn the significant factors impacting conversions: your site’s user experience can be the one. UX is the process of increasing user satisfaction on a website by enhancing the usability, accessibility, and efficiency of user interaction. It means that how easily a visitor can find what they are searching for on your website without being stopped by a bad User Interface. It relates to how easily they can find what they’re searching for on your site—without being slowed down by non-essential friction, which makes them bounce and results in losing them. 

What is UX and How Does It Influence Conversion?


UX and conversion are interconnected. UX embraces all user behavior from the time a user lands on your website to the time they fill out a contact form.

A perfect User Interface design enhances the user experience when browsing a website. Everything you see on a website that allows you to perform a task is considered to be the UI design. The UX is the process of researching/creating/rectify every aspect of a user’s interaction with a company. Therefore, it’s important to refine the UX/UI design of the website for the success of any business.

UX designing to increase conversion rate

To understand why a website is not converting as much as you would like, it’s important to have an understanding of User Experience and how it impacts your site’s possibility of converting a user.

To get a good conversion rate it’s important to do a high-level analysis of your site’s UX by asking yourself a few simple questions:

  • What is the user experience when they navigate my website?
  • Is my website easy to access?
  • Is it giving clear ides to users of how my company can help them?
  • Is my website easy to get in contact with?

These are some of the questions one should be aware of when creating or managing a website. With the help of these questions, you will be able to create a baseline for the type of website you want to create which offers an outstanding experience. Keep yourself well versed with the 10 Hottest UX Trends for outstanding website.

Here are a few ways to improve your website’s UX Design


Placement of Call to Action 


To improve the user experience, the CTA feature on all pages is essential. The call to action (CTA) button is used to direct the users towards conversion. Often, CTAs are redirected to signed up forms, start a trial, download the app, book an appointment, etc. Making smart use of CTA enhances the user experience of any website. It is advised to give a CTA button on every page. 


Responsive Website Design


Responsive Web Design ensures that your website offers an equally outstanding user experience to people on smartphones and desktop. Well, it’s worth your while as it satisfies the SEO need and customer demand brilliantly.

This practice consists of a blend of flexible grids, layouts, images, and smart use of CSS media queries. As the user switches from their computer to smartphone, the website should automatically switch to support the resolution, image size, and scripting abilities.  

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Website Speed


If a website takes too much time to load, a visitor may find it frustrating and will eventually exit the website and search for another option. Website loading time decides whether a user will visit your website again or not. If the landing page’s loading time is slower, there are higher chances that a user might not go through your site. Considering only speed for desktop is not enough. Optimizing the mobile version is equally important. 


Fix 404 Errors


If a user lands on a 404-error page while surfing on the internet, they’ll switch to another site for better services. Simply put, 404 error drives the users away from your website, although such issues are not inevitable there are a few ways to deal with this problem.

The first thing you need to figure out which search displays the 404 errors and fix them asap. Next, instead of showing a standard “404 error” you should add a customized touch to the messages so that a user doesn’t feel alienated. Ensure that your user is getting a smooth browsing experience.   


Engaging Content 


Providing crisp and engaging content is key to an excellent website UX. These days, visitors are looking for more than buying a product; they want an experience. An impressive way to achieve that is by embracing engaging content strategy which focuses on telling a brand’s story with the aim of building a connection between a business and its client. The content can come in the form of blogs, vlogs, or even a separate site. This strategy helps a brand identity that potential clients know more about who they are purchasing from.

Amp Up Your Visual Content


This may sound pretty straightforward but enhancing image quality towards your content on the website is really essential. Let’s say if your content talks about the baking accessories, then providing a picture of those products would be perfect rather than sharing pictures of cakes. Do not use stock images as they are not as effective as the real ones. At the same, where images will add to the complete aesthetic of the site, good quality and relevant pictures also contribute to hold visitors over the website and add to their overall user experience.


Use Bullets


Using bullets help visitors find the benefits, solutions, and main features of the website quickly. Presenting your propositions in bullet-form also makes them more attractive and easier to remember.

You can avoid the simple circles and show some creativity with your bullets. Try incorporating icons that represent the text to add meaning and recognition to the user experience. Visitors will appreciate the variety and you’ll benefit by using your content with a visual aid.


Considering White Space


Unused white space on the site ought to be used for advertising more of services. Although, white space is important to a good design. It makes your content more readable while also enabling the user to focus on the elements surrounding the text. Find the balance between what is most important to communicate at the top and surround that with some space to highlight the image and text. Each part of the homepage also incorporates one clear header and a few supporting points, making it easier to convey information.

If you are in search of a website designing and development company in New Delhi, Wisitech should be your first preference. We transform your ideas into reality and make an effort to make your online business grow.

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About Wisitech Content Team

Wisitech Content Team creates informative and analytical posts on digital marketing, web technologies, ecommerce, social media, SEO and other trends in digital technologies.
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