Top Five Biggest Mistakes in iOS App Marketing to Avoid This Year
November 17, 2022
Did you know that the iOS App Store debuted in 2008 with just 500 apps? Since then, they have come a long way to become the industry leader. Our daily lives are now unimaginable without mobile apps. At least 7 million apps are currently available across the iOS and Android app platforms, and they affect every aspect of our lives. At least 100 billion mobile apps were downloaded in 2021, and it’s predicted that the number would rise to at least 200 billion by 2025.
App development, marketing, and design are all influenced by a target audience. Finding your target audience—the folks motivated to download your app—comes after you’ve defined your app idea and USP. Even before you begin designing your app, you should sit down and organize the entire process because app marketing is crucial.
Since iOS application marketing can be challenging, it’s not surprising that many marketers frequently make fundamental errors.
Here are the Top 5 iOS App Marketing Mistakes to Avoid This Year:
Ignoring App Store Optimization (ASO): App Store Search is by far the greatest discovery channel that can propel your new App’s visibility and downloads. If you thought making a great app and setting it up on App Store will immediately lead to a flood of installs, think again. According to Forrester, 63% of apps are discovered through app store searches. Ignoring ASO could seriously harm your marketing plan.
Inconsiderate of User’s Needs: Remember that your app is designed for your consumers. So, always be careful about the needs of the users. In this epoch and age, a favorable app is the one that goes beyond.
Not communicating value: You need to convey to your consumer why they should keep your application installed on their smartphones. Only when you communicate why your app is useful, will someone choose to install your application over others.
Choosing the Right Name and Subtitle: In 2017, Apple revealed several updates to the Apple App Store. Two of the most significant changes were introducing the app subtitle and shortening the app name to 30 characters. There are 60 customizable characters because the app’s title and subtitle have 30 characters. Make sure you use robust and detailed keywords matching pertinent search terms as it is the ideal strategy to improve your app’s subtitle.
Keyword Optimization: Keywords are essential to keep you on top of the chart, so even before implementing your ASO approach and releasing your app or game, you must perform this crucial analysis. Gather as many unique keywords as you can, then expand the list. Pay close attention to the keywords that receive the most significant traffic while also being low or moderately challenging.
Entering into the app market requires having a research-backed business plan- and that’s where we come in. At Wisitech, we create iPhone apps and conduct App Store Optimization (ASO) Services, in-depth analysis of client’s requirements, study the target audience, analyze the project’s technical challenges, and develop an iOS app. Our talented and experienced team of iPhone app developers keeps themselves abreast with the latest software development to deliver iPhone app development following the latest sophisticated technologies.