Web Usability Testing – Don’t Make Your Visitor Think, Make Them Do!
Having a website that looks smashing attracts traffic is not enough. It must turn your visitors into buyers, generate sales and earn you revenue.
- Is my website generating the revenue I hoped it would?
- Has all that money I spent on marketing it fetched me good returns?
- Are all those visitors that keep coming to my site actually buying anything from it?
- Are my customers abandoning the shopping cart midway during the order process?
We guess you already know the answer. The problem lies probably not with the design or the marketing (you must have put in much time, effort and money in doing it real good). The problem is with the usability of your website.
In the “attention economy” age we are currently in, web users are low on patience. There is so much to see and know on the web that anything which requires them to pause, think or wait provokes exit.
“Don’t Make Me Think!”
The mantra for web usability is “don’t make me think!” Every time a user has to think about how to find something on your site, it makes her lose patience and chances are she will leave your site dissatisfied.
The key lies in making them take an action with ease – be it buying a product or subscribing to a service or signing up for newsletter, etc.
The ultimate measure of usability is the conversion rate, i.e. how many visitors convert into paying customers. While average conversions rates on the web is 2% websites with good usability features have conversions up to 16%.
We test your website for usability to find and solve the problems which are causing poor conversions. Our expert website usability testing methods rectify the problems in the site and ensure higher conversion rate for your website.
Our Website Usability Testing Procedures Check Your Site For:
Appropriate Call To Action
Proper Use Of Colors
User Friendly Navigation
Think of users’ convenience, they will think of You!
What Else Do We Do?
We also do website-development, provide e-commerce and e-learning solutions, do effective web marketing and take on custom content development. The success we have achieved at creative marketing and multimedia reflects our sound design principles and creative spirit that has taken us so far.