Why Amazon SEO is Important for Amazon Sellers?
June 30, 2022
Are you aware of Amazon SEO? You may not hit your maximum sales potential if you own an eCommerce business but are absent from Amazon in 2022. There is hardly any dispute that Amazon is incredibly reliable and a powerhouse as far as the eCommerce space is concerned. The good news is most people are familiar with this today.
All sellers wish to showcase their items on Amazon, as that is the place where most of their target audiences shop. Sellers need to understand the algorithm, find what the shoppers require, how they can outperform their rivals, and what they are looking for. An experienced Amazon SEO company can help your product page to appear at the top of the SERP.
Every time a buyer is at Amazon, they have just one objective – to purchase a particular item. Yet, the million-dollar question is: who will they get that product from?
If you are a seller, you would want to be that person. It is imperative to understand how important Amazon SEO or Search Engine Optimization is in the current scenario for Amazon sellers.
There are so many active sellers operational in the Marketplace for Amazon. So, if you are a seller, make sure your product listings are alluring to potential customers, clear, and optimized.
1. Sponsored Products of Amazon
It is an imperative category in the search results of Amazon. Sponsored Products are available on different pages and also at various places. Usually, the results of the sponsored products are there in a product page’s top part. At times, the organic results and the sponsored products are both seen together.
A seller needs to optimize the listings for sponsored products for Amazon SEO, apart from the bidding strategies for the right keywords. If an Amazon seller follows the proper PPC campaigns and SEO strategies on Amazon, their product can be listed on the sponsored products’ First Page.
2. Search Result Page of Amazon
The Amazon Seller Central features a comprehensive system for categorizing its products. If a purchaser, shopper, or user hunts for any product on Amazon, the products are available on its result page in two different ways.
- Gallery View: It is a layout with 24 to 25 items on each result page.
- List View: The layout type has about 15 to 16 items on each result page.
Amazon sellers need to understand this to categorize their items properly through filtering and using the above views.
3. Use Analytics to Measure Product Performance
Another crucial part of engaging in comprehensive Amazon SEO includes measuring the performance of your products on Amazon through analytics. If a seller optimizes a site to boost their Google rankings, they know how valuable analytics are.
If it is about Amazon, a seller should like to track their SEO to continue with the product optimization strategy. In case you own a brand, you can access the Brand Analytics feature of Amazon. Other sellers can use 3rd-party apps, which track components like product performance and keywords.
Amazon Sellers Would Love To See Their Product Pages at the Top of SERP
Often, whenever we think of Search Engine Optimization, we imagine Google. There is nothing wrong with looking for excellent rankings in the SERP or Search Engine Result Pages.
If you are a seller, you will not be selling your products only on your website. Instead, if you are an Amazon seller with a product page on the platform, you want your customers to find you easily in a hassle-free manner.
You would like to offer your potential customers the same kind of convenience that is available on your website. Also, who would not like their Amazon product page to be displayed at the top of the Search Engine Result Page for their industry-specific keywords?
All Amazon sellers are aware of the significance of the platform’s search engine. They also know how crucial it is to appear higher on the SERP to emerge as a successful venture.
If your products do not appear on the search results’ first page, potential buyers may never see these. Some shoppers only focus on the top 3 listings. It also signifies that most of the trade on Amazon is done through the first page. Most of these focus on the top 3 product listings.
Wisitech is one of the most experienced and leading Amazon Search Engine Optimization marketing agencies. We have a talented team of experienced Amazon SEO experts who can assist your business to grow. Are you one of those millions of online sellers on Amazon? If you are and require more sales on the platform or want to be an Amazon seller, Wisitech can help you with Amazon SEO services in the USA.